We’re seeking a dynamic and driven marketer to accelerate our growth across Asia—one of Pearson Higher Education's most exciting and high-potential regions. As Senior Marketing Manager, you’ll lead the charge in developing and executing dynamic B2B and D2C marketing strategies that elevate brand awareness, drive customer engagement, and generate sales growth. Every day you will strive to put the customer at the heart of everything we do.

This role is perfect for a motivated marketing professional who thrives on building impactful campaigns from the ground up. You’ll take ownership of multi-channel campaigns, managing both internal teams and external agencies to deliver maximum results. With a keen eye on performance, you’ll optimize regional marketing budgets, measure outcomes, and make data-driven adjustments to continually enhance impact and ROI. Your strategic mindset and leadership will be instrumental in transforming our eCommerce efforts, including an exciting website transformation project aimed at optimizing our online presence in Asia.

As the key regional marketing contact, you’ll collaborate closely with cross-functional teams, aligning marketing initiatives with our broader business objectives. Your ability to stay ahead of market trends and competitor insights will give you a competitive edge as you craft and adapt marketing strategies for lasting success.

As we grow, you’ll have the opportunity to build and lead the marketing team in Asia, fostering a collaborative and growth-oriented culture where innovative marketing tactics are championed.

This is an extraordinary opportunity to make a real impact, shape the future of our growth in Asia, and showcase your strategic, innovative, and creative marketing expertise.

Key Responsibilities

• Strategic Marketing Leadership: Develop and execute dynamic B2B and D2C marketing strategies to boost brand awareness, engagement, and sales growth across Asia, aligning with customer, brand, and commercial priorities.

• Integrated Campaigns: Lead impactful, multi-channel campaigns from planning to execution, managing both external agencies and internal teams for maximum impact.

• Budget & Performance Optimization: Manage and optimize regional marketing budgets, ensuring efficient spend to maximize ROI. Measure and refine campaigns with a data-driven approach to hit performance targets.

• eCommerce & Website Transformation: Lead regional eCommerce efforts, including transforming the website for Asia. Utilize data insights, SEO, PPC, and CRO strategies to enhance online performance and boost sales conversions.

• Team Leadership: Build a high performing team fostering a collaborative and growth-oriented team culture.

• Innovative Marketing: Drive growth through new tactics and a test-and-learn mindset, championing proven channels while experimenting with fresh initiatives.

• Stakeholder & Cross-Functional Collaboration: Act as the key regional marketing contact, aligning with central functions and collaborating with sales, product, and operations for unified goals.

• Market Insights & Trends: Stay ahead of industry trends and regional insights, adapting strategies for competitive advantage.

• Performance Reporting: Present actionable insights and performance reports to senior leadership, shaping future strategies based on data and results

Competencies

• Proven experience in B2B and D2C marketing, with a track record of leading successful multi-channel campaigns that drive growth and brand awareness.

• Skilled at both marketing strategy and execution. Thinks digital-first with omnichannel integration.

• Deep understanding of media strategies, managing spend across numerous performance-driven marketing channels.

• Excellent relationships building skills across internal teams, stakeholders and external agencies.

• Strong analytical skills to interpret data and generate actionable insights.

• Excellent verbal and written communication and presentation skills.

• Excellent creative and copywriting skills that enhance marketing campaigns.

• Enthusiastic, passionate, and creative; thrives on thinking outside of the box.

• Ability to excel in fast-paced environments, managing multiple priorities and leading a growing team effectively.

• Continuously learns and adapts to the latest marketing trends.

Education, Qualifications & Training

• Educated to degree level or equivalent, you may also benefit from holding a professional Marketing qualification.

• Mastery of minimum of 1 Asian language. Evident fluency in English.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Workplace Type:

Req ID: 17324

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