Senior Campaign Marketing Executive for Higher Education UK & EU

Your career opportunity

• Campaign Marketing Executive (B2B and D2C)

• Remote-based, with occasional travel around the UK and Europe

• 37.5 hours full-time

• Reporting to: Senior Campaign Marketing Manager

This is an incredibly exciting time to join Pearson Higher Education. We work with higher education institutions across the UK and Europe to solve their teaching and learning challenges. Whether it’s an online textbook structured around their course, a digital homework and assessment tool for their students, or help designing an online course with a focus on diversity, inclusion, and accessibility, we find solutions and support university staff to implement them.

Senior Campaign Marketing Executive for Higher Education

We are looking for a motivated, self-driven Senior Campaign Marketing Executive to develop and execute marketing campaigns to grow awareness, adoptions and sales of the Pearson Higher Education portfolio to our diverse B2B educator and D2C student target audiences, using multi-channel campaigns both digitally and offline. You will be accountable for the development and delivery of end-to-end marketing campaigns for our UK and European markets, while working closely with our sales teams to drive lead generation and revenue.

Reporting to the Senior Campaign Manager, you will actively support the Campaigns Team to deliver high-impact campaigns for our brand, products and services. With a vast portfolio, we have a busy annual campaign plan to reach, engage, convert, and retain customers. As well as supporting the campaign team, you will work closely with our product marketing team, product managers and sales teams.

This role allows for exposure to a range of marketing practices and tools, including marketing campaign planning, copywriting, and campaign performance analysis.  

Your Key Accountabilities

The successful candidate will be responsible for:

• Planning, developing, and delivering end-end marketing campaigns focused on awareness & lead generation across UK & Europe.

• Collaborating with colleagues across the business, assessing and prioritising their requests for support effectively, in line with business needs.

• Communicating campaign purpose and content to the wider GTM team using overview decks including plans, objectives and success metrics.

• Undertaking briefs to agencies or third parties for marketing collateral, events, promotions, and sales activity.

• Formulating campaign content including copy creation, image assets and template design.

• Adhering to brand guidelines and design principles when setting up emails and other collateral.

• Confidently building campaign landing pages and web updates (AEM)

• Understanding the Salesforce suite of products, how they operate, sync and utilising these for email builds, data segmentation and campaign management (Pardot, Sales Cloud, Marketing Cloud, Form Assembly).

• Customer journey mapping to ensure campaign plans can be implemented successfully, with consideration for follow-on email journey sequencing.

• Reporting and campaign performance analysis (Google Analytics, channel reports, Salesforce)

• Understanding GDPR rules and how these relate to both B2B and D2C audiences.

Qualifications and skills

The successful candidate will need to possess:

• Experience in supporting with developing and delivering multi-channel marketing campaigns & lead generation

• Strong copywriting and proofing skills, as well as a good eye for creative and design.

• Experience with CRM and email systems - Pardot and Salesforce would be advantageous.

• Experience in building customer journeys

• Knowledge and experience of digital marketing channels and tactics – such as email, social, paid media, SEO, third-party advertising and blogging.

• Exceptional levels of organisation and attention to detail.

• Confidence in communicating with a range of teams, stakeholders, and colleagues at all levels

• Confidence and experience with learning new systems and platforms such as content management systems

• A positive and proactive attitude with results driven mindset, with the energy and resilience to make things happen.

• A willingness to continue developing marketing knowledge and skills, to stay up-to date with the latest industry tools, tactics, and developments

Desirable :

• Experience of the HE Sector

• Experience of both B2B and D2C marketing campaigns

• Italian fluency

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Workplace Type:

Req ID: 17360

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