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e please click here <a href="" style="color:blue; text-decoration:underline" title="">The Power of Difference</a><br><strong>Conversion Rate Op

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Pearson Director Conversion Rate Optimization-Remote in Wilmington, Delaware

Director Conversion Rate Optimization-Remote - ( 2100850 )


We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

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We value the power of inclusive culture, so we embed diversity and inclusion in everything we do.

Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential.

Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here The Power of Difference

Conversion Rate Optimization Director/Manager-Remote for specific locations listed below

Job Role

Pearson Pathways is a new personalized online search engine and marketplace to assist students to compare degree programs, ultimately enroll and succeed in their learning. The Conversion Rate Optimization Director/Manager (CRO) for Pathways is responsible for improving and optimizing the conversion rate throughout an acquisition funnel; along with enhancing the online experience of our customers. In this position, the CRO will develop a comprehensive, experiment-led, conversion optimization strategy; while collaborating closely with a cross-functional team including product manager, marketing, UX/UI designers and developers to execute a plan to meet, and ideally exceed, conversion rate goals for both Pathways web and mobile platform.


  • Manage key conversion points in the marketing funnel with lead-to-customer conversion growth as the main goal

  • Manage and optimize key landing pages and website’s calls-to-action (CTAs)

  • Oversee A/B test and continually measure test and channel performance

  • Oversee optimization projects and ensure implementation with cross functional teams

  • Partner with Product Manager, UX/UI Designers, developers, recruitment team to gather customer feedback and create hypotheses for testing

  • Collaborate with cross functional teams to lead creative brainstorm sessions and develop roadmaps for on-going A/B testing across the site

  • Work closely with web page designers, developers, and Product Manager to implement and execute these tests

  • Analyze key metrics, identify trends and make recommendations to improve overall conversion rates and customer experience

  • Collaborate with marketing, UX/UI designers, and marketing analytics as well as outside agencies and consultants required to execute against your optimization plan

  • Organize testing results and communication of results to stakeholders across the business

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.



  • 5 years’ experience with website/web conversion optimization

  • Proven track record of improving lead to customer conversion rate through multivariate A/B testing

  • Must have a strong customer-centric focus

  • Proficient in web analytics (e.g., Google Analytics, Adobe Analytics, etc.)

  • Strong knowledge of one or more testing platforms (e.g., Optimizely, Adobe Target, etc.)

  • Strong creative problem-solving skills with a focus on innovation and continuous improvement

  • Strong conceptual, creative and strategic thinking

  • Highly motivated, well organized, capable of leading test implementation from concept through execution and able to communicate status and results effectively

  • Excellent written and verbal communication skills

  • Demonstrated ability to achieve results through influencing others. Proven success in a matrixed management environment.

  • Enthusiasm and the ability to thrive in an atmosphere of constant change.

  • Well-developed commercial and business acumen

  • Strong analytical skills, with a track record of developing actionable recommendations from quantitative data

  • Bachelor’s degree required

Primary Location : US-FL-Miami

Other Locations : US-IN-Muncie, US-NY-Brooklyn, US-NC-Greensboro, US-DE-Wilmington, US-MI-East Lansing, US-AL-Mobile, US-NY-Queens, US-PA-Reading, US-MI-Warren, US-IN-Anderson, US-AL-Troy, US-SC-Charleston, US-PA-Johnstown, US-NY-Bronx, US-AL-Birmingham, US-SC-Spartanburg, US-CT-Stamford, US-IA-Des Moines, US-PA-Erie, US-SC-Florence, US-WA-Seattle, US-FL-Daytona, US-IN-South Bend, US-AL-Huntsville

Work Locations :



Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Executive

Shift : Day Job

Job Posting : Jan 22, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2100850