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Pearson Specialist Analytics and Insights in United States

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.

The Go to Market Analyst works closely with stakeholders across Pearson product, go to market, operations and finance teams to synthesize data and existing analyses in order to create insights to inform senior-level go to market prioritization & planning.

The Go to Market Analyst also develops and maintains a set of management reports that provide the VP, Product Marketing and Higher Education Senior Leadership team with data and insights into Pearson’s performance vs. the go to market priorities and plan.

The Go to Market Analyst (with the support of a Project Manager) works across functional teams to program manage go to market initiatives that are critical to the success of the go to market priorities and plan.

The Go to Market Analyst supports opportunity analyses and identification at the discipline, account, program, and adoption levels. The Go to Market Analyst partners with the Product Marketing VP and Directors of Marketing to develop opportunity analyses that inform data-driven product marketing activity & sales campaigns.

  1. Partner closely with finance, operations, product, sales, and marketing teams to leverage existing analyses and identify “single source of truth” data to inform prioritization, planning, and reporting analyses

  2. Synthesize sales, financial, product, opportunity, and market data to develop analyses that demonstrate which accounts, customers, disciplines, and/or products represent Pearson Higher Ed’s highest ROI opportunities over the next 6-12 months

  3. Support VP, Product Marketing and Higher Ed Senior Leadership team with the development of plans and measurements for ROI analyses for resource allocation across go to market teams

  4. Work closely with operations & finance to develop a set of management reports that track performance of OKRs vs. go to market priorities and plans

  5. Work closely with a Project Manager to establish and lead a program management process that aligns go to market efforts and identifies gaps that need to be addressed immediately and/or in the next 30-120 days.

  6. Partner with the Product Marketing VP and Directors of Marketing to develop, maintain, and track opportunity analyses that support data-driven product marketing activity & sales campaigns

  7. Rapidly develop ROI analyses of potential new business models to enable timely and agile data-driven innovation

  8. Establish measurements for new offer/business model pilots, track results, and develop & present analyses to VP, Product Marketing & Higher Ed Senior Leadership team

The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $85K-$110K. This position is eligible to participate in an annual incentive program.

Benefits available to eligible employees can be seen at:


Essential Qualifications

• An undergraduate Bachelor’s degree is required, an advanced degree is preferred

• 5+ years of demonstrated successful business analysis experience

• 3+ years of direct experience with course materials business models (faculty adoption, institutional, and/or D2C) in a publishing or ed tech company

• Demonstrated expertise using Microsoft Excel and Tableau to analyze data and prepare visual analyses required

• Proficiency with the MS Office suite

• Experience with Salesforce CRM and SQL databases preferred

Essential Skills & Attributes

• A deep understanding of the higher education course materials market, business models (adoption, institutional, direst to student) and ways of working across product, go to market and operations teams

• A highly analytical mindset and the ability to understand & synthesize data from multiple sources to develop meaningful original insights

• Strong project management skills and the ability to balance multiple complex projects at the same time and see them through to a successful conclusion

• Excellent collaboration skills and the ability to develop trusting “win-win” relationships that enable leadership through influence

• Strong written and verbal presentation skills and the ability to tell a clear and compelling story using data

• A strong team player that makes the people around them better

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: North America

Schedule: FULL_TIME

Req ID: 2111501