Purpose:

We are seeking a passionate Growth Product Manager to lead our product activation and retention strategy for all direct to consumer products. Reporting to the VP Commercial Product Manager Consumer ELL, as Growth Product Manager you will work alongside product managers to set the strategy and prioritize the implementation of growth strategies that drive revenue for the business. You will own the strategy, roadmap, and execution of key growth product initiatives that optimize Pearson’s ELL direct-to-consumer experience and digital customer acquisition. Your main responsibility will be to set the strategy and execute on the critical levers needed to drive product adoption and use. Working with cross-functional teams such technology engineers, data analysts, UX/UI, and sales and marketing teams you will provide actionable insights through data analytics, pre-post analysis, data mining, and various financial models. The ideal candidate should be an independent, collaborative, solution-oriented performer, skilled and experienced with using data to drive growth and easily quantifiable business outcomes.

Responsibilities

• Develop and Implement Growth Strategy in all DTC products, including Wizard On, Wizard Free Mondly Tutoring, Mondly in Pearson+, and any other products on the roadmap

• Responsible for Activation and Retention/Engagement metrics that directly impact Revenue for all DTC products

• Define strategic priorities for Growth for each DTC product segment, implement Product Performance Metrics

• Identify opportunities for market expansion, growth and disruption, new user base acquisition and retention

• Work with Product Managers to develop robust business cases to support investment strategy in Growth

• Work with key stakeholders across organization, including Product Managers, Technology, Marketing, Commercial, and UX Design to implement the strategies that improve product performance, Quantitative A/B testing on mobile and web product learning journey, Perform qualitative research, bring in customer insights to product development , and optimize support flows

• Use rapid customer feedback loops and data to identify evolving product needs

• Lead post-purchase product strategy development, executions and experiences

• Build metrics into both existing and new data systems and reporting platforms

• Partner with marketing to research and recommend USPs for marketing acquisition campaigns

• Create standard and evolving reporting capabilities to support the product team and broader organization by providing access and transparency to critical data

• Use analytics reporting tools to measure and understand consumer behavior on site, ranging from pathing and funnel analysis to product interaction; perform deep dive analyses to identify pain points within the mobile and online experience and work with product team to share results and implement related business solutions

• Measure customer sentiment through NPS, reviews, surveys and referral activity

• Lead testing program from hypothesis development, experiment design, data gathering and data analysis

• Ability to mine, extract and interpret consumer insights

• Drive “hacker” mentality in product teams

Expected results

• Drive Wizard On activation from 50k to 500k users in 3 years

• Drive launch and usage of Wizard Free app measured by impact on Wizard Revenue (including onboarding, activation and usage funnels)

• Improve engagement and retention metrics for all DTC products measured by direct impact on Revenue (examples: Mondly on P+ channel, Mondly Class Tutoring, Pearson Class Tutoring)

• Product roadmap delivery on time and on budget

• Develop pipeline of talent within ELL that aspire to become Growth managers

Candidate Profile

Qualifications:

• Degree or equivalent preferred

• Experience in a quantitative or analytical role within ecommerce, consumer or marketing analytics.

• Extensive experience in product management or educational technology

• Experience in leading in-house staff, freelance writers, and editors

• End-to-end digital project management experience

• Demonstrated business product strategy expertise with a successful record of bringing new products to market 

• Success driving product adoption utilizing B2B and B2C strategies 

• Experience in education, learning, or assessment field preferred  

• Experience in agile product management methodologies

Skills/Attributes:

• Experience with working on large multidimensional datasets

• Google Analytics, QlikView, SQL/Other database

• Proficiency in Excel and Power Point

• Exposure to Customer Data Platforms

• Strong ability to build relationships cross-departmentally to lead, engage and motivate a for top results

• Build trust, positively influence others to achieve the expected results

• Knowledge of digital learning design practices

• Ability to deal with ambiguity while driving towards deadline

• Sound business and technical acumen, with the ability to navigate a complex and highly matrixed organization effectively

• Establish effective and positive communication lines to multiple stakeholders

• Ability to juggle multiple priorities and deadlines, remaining pragmatic and results-focused

• Excellent written and verbal communication skills and interpersonal skills

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: PRODUCT MANAGEMENT

Organization: English Language Learning

Schedule: FULL_TIME

Req ID: 10733

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