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Job Information

Pearson Director Go to Market - Credly in United States

About The Team

The GTM team is focused on driving ambitious growth within Pearson Workforce Skills by supercharging innovation. The team’s central accountability is to successfully verify, incubate, and launch initiatives that provide an opportunity for growth via new markets, new personas, or product extensions. We do this by developing and deploying a set of disciplines that both optimize our GTM approach at each stage and serve as a stage-gate for assessing which opportunities should continue to progress. Our team is extremely customer-obsessed, cross-functional, collaborative, disciplined, commercially-minded, and curious. We learn through discovery by failing fast and finding answers vs. assuming answers.

About The Role

We are looking for a passionate and strategic Go To Market Manager to help evaluate prioritized initiatives. This person will lead the New Product Adoption to connect strategic vision to operational reality, build out initial go-to-market strategies, and then incubate & launch successful ideas in partnership with the broader organization.

Who You Are

  • Commercially-minded and customer-obsessed

  • Passionate about new ideas, solving problems, and delivering results

  • A hyper-collaborative partner that can lead through influence by building strong relationships and personal credibility across the organization

  • Strategic thinker that learns through discovery and isn’t afraid to fail fast, and have their ideas challenged

  • Adaptive and comfortable working in a POC/MVP, iterative environment

  • Creative problem solver that identifies new and innovative ways to grow the business

  • Analytical thinker that relies on data-driven insights and can story tell through data

  • Organized and methodical with an ability to drive clarity and accountability around goals, success criteria, workstreams, and timelines for themselves and others

What You’ll Do

  • Develop deep customer insights using the customer development model for customer discovery, customer validation, customer creation, and customer building

  • Apply learning through discovery framework to market development, market segmentation, market refinement, and competitive intelligence analysis

  • Own, define, and refine the GTM project plan for each GTM innovation phase: verify, incubate, and launch

  • Lead cross-functional GTM working groups (across sales, service, marketing, product) through collaboration and advocacy to evaluate ideas, move workstreams forward, meet deadlines, and ensure alignment throughout the process

  • Respect the brutal truth by defining and measuring milestones, metrics, and revenue-related KPIs for each initiative

  • Strong customer growth track record

  • Experience in revenue-generating roles

  • Understanding/experience of finding product-market fit

As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $150,000 - $160,000. This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: Workforce Skills

Schedule: FULL_TIME

Req ID: 8073