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Pearson Senior Ecommerce and Marketing Manager, South East Asia in Singapore

About Pearson

Our purpose at Pearson is to help everyone achieve their potential through learning. At the heart of this is a commitment to sustainable practices and meaningful, measurable outcomes.

Our company: We are the world’s leading learning company. Our ability to help people learn is built on our ability to grow with and adapt to a constantly evolving market. Our 20,000+ employees around the world in 70 countries in which we operate are dedicated to doing just that: creating the digital-first, accessible and sustainable learning resources that prepare tens of millions of people each year for a lifetime of learning.

Want to work flexibly from home to suit your lifestyle?

Pearson is committed to supporting a diverse and adaptable workforce through hybrid work practices and has adopted flexible remote and virtual working. Where possible our employees can choose to manage their attendance to the office more flexibly.

Join our team and work remotely while still being engaged and part of a dynamic and supportive team. When you are not home, you’ll be based in our Singapore office, strategically located in the Chulia Street, you have everything at your doorstep. It is a 3-minute walk from Raffles Place station to our office.

The role:

We are on the hunt for a savvy Senior Ecommerce and Marketing Manager, based in Singapore, with local market experience, who knows what it takes to build a direct brand and ecommerce business in South-East Asia.

You will be our resident expert on all things D2C, ecommerce and digital marketing. You have experience working with marketplaces such as Lazada, Shopee and Amazon, and are always on the lookout to try new ideas and build on your successes (and failures). You understand the importance of optimisation, and know how web, ecommerce, search, SEO, analytics and social come together to build a D2C business.

You will be part of the Higher Education International team at Pearson and will report into the Head of Sales and Business Development, also based in Singapore. You will work closely with the Sales, Product, Operations and Higher Ed International marketing teams to help the business shift to a direct model.

Key responsibilities include:

  • Growing our ecommerce business in South East Asia for Higher Education

  • Defining our ecommerce strategy across the region – identifying customers, product sets, channels (marketplaces), fulfilment options and managing delivery

  • Managing existing storefronts such as Shopee, Lazada and Amazon and working with Enablers to grow and expand these.

  • Product owner of Pearson’s online channels for Higher Education in the region – across web, ecommerce, social, SEO, search in support of growth targets.

  • Work with Higher Education International Marketing team to build D2C practice and support delivery of digital products into market.

Qualifications / success criteria:

  • Marketing / Ecommerce - Business Degree

  • 5+ years’ experience in ecommerce, digital, marketing and some knowledge of analytics

  • Proven track record in managing ecommerce, D2C and 3rd party marketplaces

  • Experience across digital and performance marketing, web and digital channels to support ecommerce.

At Pearson we value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do, while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.  We foster a work environment where we reflect our customers and learners, and where our people can be themselves.

To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here The Power of Difference at  https://www.pearson.com/careers/diversity-and-inclusion.html  

If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson.

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Job: MARKETING

Organization: Core

Schedule: FULL_TIME

Req ID: 1523

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