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Pearson Senior User Acquisition Specialist (Meta) in Poland

One of our goals at Pearson is to help more people learn English and other languages to enable them to make progress in their lives, whether that's to get a promotion at work, move abroad to study or work or earn a qualification. Mondly is part of our English Language Learning division. Mondly offers high-quality online learning in English and 40 other languages to consumers worldwide via its mobile and web apps, virtual reality and augmented reality products. It has had 100 million downloads worldwide, offering professional and personal language learning in a combination of 1300+ different language pairs.

This is an exciting time to join the Pearson Mondly team, as you can play a crucial part in shaping growth plans.

About the position:

Mondly Kids is the perfect tool for parents who want to introduce their kids to a new language in a fun and interactive way. The app is designed specifically for kids, with a user-friendly interface and colourful graphics. It is a family-friendly app for the new generation of language learners.

As the User Acquisition Specialist for the Mondly Kids app , you will be responsible for the planning and execution of the global user acquisition campaigns across various channels. You will collaborate with the product and marketing teams to create and implement user acquisition plans supporting business goals. In addition, you will be responsible for analysing campaign results and providing insights to optimise future campaigns.

Key Accountabilities:

  • Manage the set-up, running and optimisation of user acquisition campaigns, working in close partnership with other internal teams.

  • Monitor the assigned channels' performance to gain deep insights into the creative execution and media channel effectiveness of campaigns against the KPIs.

  • Actively give input towards the overall development, planning and delivery of the user acquisition campaigns.

  • Create performance reports and use the marketing analytics insights to evaluate campaign success and maximise return on investment.

  • Monitor market trends, identify the latest innovations and share them with the team.

  • Identify new user acquisition strategies, perform A/B tests on campaigns and analyse their results on an ongoing basis.

  • Nurture a culture of “test and learn.”

  • Deliver activities against our defined “jobs to be done” as part of the overall marketing strategy.

  • Improve performance based on data and ambitious KPIs.

  • Help monitor competitor activity and plans as well as accordingly execute when balancing our own plans with raised customer expectations.

You are the perfect fit for this role if you have:

  • Demonstrable professional experience in mobile user acquisition, with a strong record of accomplishment in local/global market activation.

  • Track record of developing and optimising digital marketing campaigns, with a deep understanding of the regional landscape.

  • Ability to analyse and interpret data to generate insights that help inform investment decisions and marketing strategies.

  • Experience developing and reporting on metrics and KPIs for campaign management.

  • Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level.

  • Able to deal with ambiguity, competing priorities, a wide variety of cultures, and local market differences.

  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class experiences.

  • Action-oriented with a “roll up your sleeves approach.”

  • Robust decision-making - based on evidence and data.

  • Operates as a self-aware, effective team player.

  • Evident fluency in English Language, being confident in speaking, reading and writing communication.

What’s in it for you :

  • An opportunity to shape the future of language learning in the international market;

  • Access to tech teams from Google, Apple, and Facebook;

  • Motivating salary packages and bonuses;

  • An engaging and collaborative work environment;

  • Ambitious team with great objectives;

  • Training and professional development;

  • An excellent framework for innovation;

  • Private medical subscription;

  • Flexible working hours;

  • Possibility to work from home or remotely.

We are looking forward to your application!

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

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Organization: English Language Learning

Schedule: FULL_TIME

Req ID: 13338