Pearson Jobs

Job Information

Pearson Digital Marketing Specialist in Hong Kong

Main Responsibilities

  • Develop and maintain corporate website to align branding requirement and meet the market needs

  • Support promotions in all digital media (e.g. eDM, Web, Social Media, SEM/ SEO, GA, marketing database, etc.) in both B2B and B2C markets

  • Assist in formulating and executing visual for digital media and social media activities

  • Responsible for video shooting and editing

  • Manage online shop which includes generating and updating product information, sales promotions and layout, and work with stakeholders for any content or interface improvement

  • Measure social, digital performance and website through compiling regular reports, identify insights, areas of enhancement and actionable items

  • Work closely with vendors and teammates to make sure marketing campaigns are delivered in time

Job Requirements

  • Bachelor's degree or equivalent experience in Communications, Marketing, or Business

  • 3+ years of experience in digital marketing

  • Familiar with digital marketing/ analytic tools

  • Hands on experience in video editing and Photoshop/illustrator

  • Excellent written and verbal communication skills in English & Chinese

  • Proficient in Microsoft Office (PowerPoint, Excel, Word) & Chinese word processing

  • Strong attention to detail and data-oriented

  • Able to work independently under high pressure and meet challenging deadlines

Job: MARKETING

Organization: International

Schedule: FULL_TIME

Req ID: 8022

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