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Pearson SEO Strategist/Copywriter in United Kingdom

SEO Strategist/Copywriter

Seeking an experienced SEO Strategist to join our EComm Experience team.

In this role, you will work closely and collaboratively with key stakeholders: UX, UX Research, UX Writers, Product Marketing, Product, etc. You will be a strategic thinker who is curious and a self-motivated contributor with a strong understanding of business strategy, user personas, how competitors are showing up within the EdTech space, and how to use data analytics to drive strategic UX content decisions.

You will be our in-house SEO expert, leading all SEO efforts to drive traffic and revenue and partnering with different teams (from creative and product marketing to product management and tech) to bring your e-commerce SEO vision to life


  • You will perform keyword research in order to increase our product visibility for the direct-to-consumer team.

  • You will balance technical SEO best practices with the ability to define search trends that align to key user persona journey

  • This role will prioritize getting our users to discover our direct-to-consumer offerings and convert – this will be in collaboration with the Product Marketing and Product team.

  • Exceed SEO growth traffic and revenue targets, driving double-digit annual growth

  • You will be the Direct-to-consumer Team's SME for SEO copy optimization, helping to optimize DTC sites.

  • Ensure we follow SEO best practices, from on-page content, to supporting tech on back linking and migration efforts.

  • Analyse store

  • Identify SEO performance issues, find root-causes, and implement systematic solutions

  • Research search trends and update your strategy accordingly (especially with seasonal shopping trends)

  • Build and expand partnerships with other SEO teams, meeting regularly to share best practices and proactively seek growth opportunities

  • Perform keyword research to identify and go after incremental marketing opportunities

  • Stay up to date with the latest developments in the industry and the competitive landscape

Knowledge & experience

  • Expertise in latest SEO algorithms, technologies, and implementations

  • Proven record of increasing organic traffic through scalable, global solutions

  • Experience in structuring and implementing initiatives at scale with product and engineering teams.

  • Strong analytical skills with proficiency in performance measurement, business case development, and ROI assessments.

  • Top notch communication skills: Ability to effectively engage with technical and business stakeholders at all levels

  • Proven ability to build strong relationships and influence business leaders.

  • Demonstrated track record successfully managing ambitious and operationally complex projects with cross-functional teams.

  • Background in establishing systems: experience developing processes where little exists, and demonstrated flexibility to get things done.

  • Thrives in ambiguity in a fast-paced, hyper-growth organization.

  • Experience working directly with Product and Marketing teams to drive Marketing projects, with a solid understanding of information architecture

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: Direct to Consumer

Schedule: FULL_TIME

Req ID: 8280