Pearson Senior Performance Marketing Manager in United Kingdom
We are the world’s learning company with more than 20,000 employees where we serve people in the community (nearly 200 countries). We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalised learning at scale. We believe that wherever learning flourishes so do people. At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From shaping lessons of the future, to taking assessment of learning online, we are always re-examining the way people teach, tutor and learn best. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
At Pearson, we believe in the power of difference. Harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. That’s why we’re committed to ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment that’s inclusive and diverse and where our people can be themselves so we can reflect the customers and learners we serve.
Pearson is regularly featured on the Forbes list of Best Employers and we are recognised in the Best Employers for Diversity 2019 awards. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO)
Pearson is delighted to be committed to the Race Charter, and to be confirmed by Stonewall in the Top 100 Employers LGBTQ+ in the UK. We are a Disability Confident committed employer and were recognised in the Best Employers for Diversity 2019 awards. We are featured on The Forbes list of Best D&I Employers and are a Working Mums Top Employer and Age Positive employer. Pearson is listed on both the London and New York Stock Exchanges (UK: PSON; NYSE: PSO). We are proud to offer an exceptional and supportive environment to develop your professional career!
You can learn more about our diverse and inclusive culture here (https://pearson.jobs/pearson-life/#diversity) : https://pearson.jobs/pearson-life/#diversity.
Senior Performance Marketing Manager (Demand Generation)
The Senior Performance Marketing Manager plays an important role in the formulation of the business’s growth strategies through ROI-based customer approaches and data-driven acquisition strategies. The job holder is responsible for defining and delivering KPIs, establishing revenue and spend models that enable optimal allocation and ROI positive management of media spend. They have a key role in ensuring we reach and exceed commercial goals.
Strategy and implementation
Drive vision and integrated strategy for business’s demand generation and growth marketing efforts across all touchpoints, including paid media, SEO/SEM, retargeting
Work with the teams to identify, prioritise and champion continuous advancement of digital marketing, including targeting, personalisation and implementation of new technology
Drive budget and resource allocation in line with operating plan financial goals to support ROI and channel effectiveness.
Provide forward-thinking channel recommendations to support integrations, automation, data and platform health and voice digital marketing requirements for new business initiatives
Implement best practices for testing frameworks and reporting methodology
Build a continuous optimisation cadence for the companies owned, earned and paid media efforts
Managing budgets and campaigns across all digital channels to drive strong return on investment and channel effectiveness which drive business revenue and share growth
Input on cross functional projects in close partnership with the portfolio team to ensure insights are utilised to drive meaningful growth
Working closely with Sales and Marketing LT to drive and optimise conversion
Develop strong and effective working relationships across the business to promote and evolve performance marketing
Data & Insights
Monitor performance and continuously seek and test new ways to drive effectiveness and improved marketing outcomes, communicate results and their importance to internal stakeholders
Forecast performance metrics and contribute to the wider business forecasting process.
Develop reporting methodologies to track and disseminate learnings across teams.
Oversee the monitoring of the online marketing environment and identify new opportunities for the expansion, personalisation and automation of our existing performance marketing measures.
Leadership and Management
Attract, develop and retain a talented team that helps the industry in innovation and best practices
Lead, manage, develop and support your team, providing clear targets with ongoing opportunities for personal and professional development.
Identify and put in place the resources, expertise and capabilities required to deliver the business goals for specified areas.
Make effective, timely decisions and also empower others to do so within clear accountability frameworks.
Skills & experience:
Experience in a similar role as well as experience building effective multi-channel marketing strategies, including, PPC, SEO, ABM, social media and other digital channels.
Able to be both pro-active and reactive to optimise and iterate campaigns, with a strong analytical mind.
Comfortable diving into data to produce informed strategic recommendations and insights
Comfortable in an environment where you balance developing strategy and being hands-on.
Strong people manager, with a focus on talent development and experience of vision articulation to strategy and strategy to execution
Excellent stakeholder manager with experience of delivering at all levels, and across functional projects.
Commercially astute, with the experience of delivering approaches and frameworks that enable the channel effectiveness.
A passion for customer experience - reviewing products, customers and market dynamics and aligning these to connect the right prospect to the right product or service.
The above is intended to be an outline of the duties and responsibilities for this role. This is not an exhaustive list, and it is likely to change over time. You may be expected to undertake other duties that are commensurate with this role and grade.
Role location: This is a hybrid working with a requirement to attend Oxford or London office location dependant on the business needs.
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com. Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Req ID: 1527