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Pearson (Senior) Marketing Executive- Hybrid/Remote in United Kingdom

(Senior) Performance Marketing Executive

Job Position: (Senior) Performance Marketing Executive

Job Family: Marketing

Job Grade: B2/3

Division: Pearson School Qualifications

Reporting to: Performance Marketing Manager

About the job

As a Performance Marketing Executive, you will be hands-on working end-to-end across campaign planning, execution, optimisation, and reporting. From collaborating with our design team, digital specialists, and wider business, to building ads and analysing campaign performance across channels, you’ll be a positive, creative, and data-driven marketer, eager to make an impact in our marketing mix with the aim of delighting customers and improving financial performance.

Key Accountabilities

  • Implement customer-focused multi-channel digital marketing campaigns to drive growth and retention business goals, with support from digital specialists to deliver effective ROMI.

  • Continuously test, measure, report and improve performance across all channels.

  • Implementing A/B testing to continuously review best approach, changing creative, copy, format, etc. to improve ROI and performance

  • Optimise landing pages based on performance insights.

  • Recommend performance optimisations of PPC, paid social and affiliate campaigns while being confident to make changes.

  • Work on the production of high-quality marketing content, in all its forms for all channels and for all stages of the customer journey.

  • Help manage the performance marketing budget. Delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals.

Matrix working

  • Work with the digital specialists to implement best in class digital campaigns

  • Work with the Design team to optimise and test creative approach

  • Collaborate with the web content & strategy experts to deliver website improvements

  • Feedback campaign performance and insights and collaborate with the Portfolio team on portfolio strategy

  • Collaborate with other marketing colleagues where projects may overlap, ensuring a clear consistent voice

  • Work closely with key internal teams, including sales, product, and digital teams, to align performance marketing KPIs with wider business and campaign objectives.

Essential skills, qualifications, and experience:

  • Multi-channel digital campaign management experience, including some budget management and ROI analysis.

  • Knowledge in website analytics tools such as Google Analytics.

  • Driving marketing success from customer insights.

  • Have some experience working with Pardot and Salesforce or similar marketing automation and CRM tools

  • Passionate about performance marketing and curious about new strategies and channels to build a digitally engaged audience

  • Proactive and eager to learn attitude, with the capacity for independent initiative.

  • A passion for customer experience - reviewing products, customers and market dynamics and aligning these to connect the right prospect to the right product or service.

  • Excellent written and verbal communication skills, including proficiency in copywriting for different audiences

  • Ability to manage and prioritise multiple campaigns and projects at once.

  • Results-driven with the energy and resilience to make things happen

  • Commercial mindset

  • Able to seek support from managers in an effective and timely manner

Our offices are in London and Oxford, but you can work from anywhere, and as flexibly as needed around core hours (full/part-time).

Your Benefits & Reward

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business! Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diverse colleagues, and their families too. Joining our Pearson family can provide you with unlimited and truly global career progression options, and you can also look forward to exploring our impressive benefits, such as:

  • Flexible options for work from home days.

  • A starting holiday of 25 days plus UK public holidays, and you’ll earn 1 additional day’s holiday per year you work with us.

  • Generous pension scheme where we match and double what you contribute.

  • Maternity, paternity, and family care leave as well as flexible work policies.

  • Shares and stock purchase options.

  • Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.

  • Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.

Our Recruitment Process

Please complete and submit your application as soon as possible and ensure that you apply directly on our Pearson Careers website only.

We are reviewing applications as they come in, therefore we encourage you to submit your application as soon as possible. Wishing you success with your application!

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.


Organization: Assessment & Qualifications

Schedule: FULL_TIME

Req ID: 5503