Pearson Marketing Automation Specialist in United Kingdom
We are the world’s learning company with more than 20,000 employees where we serve people in the community (nearly 200 countries). We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalised learning at scale. We believe that wherever learning flourishes so do people. At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From shaping lessons of the future, to taking assessment of learning online, we are always re-examining the way people teach, tutor and learn best. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
At Pearson, we believe in the power of difference. Harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. That’s why we’re committed to ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment that’s inclusive and diverse and where our people can be themselves so we can reflect the customers and learners we serve.
Pearson is regularly featured on the Forbes list of Best Employers and we are recognised in the Best Employers for Diversity 2019 awards. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO)
Pearson is delighted to be committed to the Race Charter, and to be confirmed by Stonewall in the Top 100 Employers LGBTQ+ in the UK. We are a Disability Confident committed employer and were recognised in the Best Employers for Diversity 2019 awards. We are featured on The Forbes list of Best D&I Employers and are a Working Mums Top Employer and Age Positive employer. Pearson is listed on both the London and New York Stock Exchanges (UK: PSON; NYSE: PSO). We are proud to offer an exceptional and supportive environment to develop your professional career!
You can learn more about our diverse and inclusive culture here (https://pearson.jobs/pearson-life/#diversity) : https://pearson.jobs/pearson-life/#diversity
The job holder will work with marketing and business teams across the local UK market as well as liaising with global team colleagues, to support marketing automation and email campaigns. They will ensure that best practice & brand guidelines are followed and ensure a commercially focused approach and help drive maximum engagement from Pearson UK’s customers, with a view to increase lead generation, advocacy and loyalty.
Main activities and responsibilities
This role will require you to be a subject matter expert in automated campaign management and system management.
Make data-based recommendations for campaign automation and best practices
Maintain and improve company-wide processes to ensure quality checkpoints are in place as part of the email deployment process
Check emails for content best practice, branding, deliverability, accessibility and optimised customer journeys
Build automation journeys and email templates
Lead work on form strategy, audit & build
Work with the Ecommerce Product Owner to optimise eCommerce cart abandonment, post purchase
Work with the marketing automation team to implement and manage nurture and engagement journeys including welcome email programmes, trial and evaluation, onboarding and renewals
Deliver training and guidelines on email marketing platforms to business and marketing teams, encourage the use of split testing, segmentation, personalisation, automation and dynamic content functionality
Work with marketing teams across Pearson UK to achieve email marketing KPI targets (email open rates, conversion rate, etc.). Provide monthly and ad hoc reporting on email marketing activity to improve impact of UK campaigns
Ensure best practice is followed in the maintenance, accuracy and legality of email data lists, working with the marketing teams to run regular data cleansing and engagement campaigns. Work with data teams to ensure the integrity of automated data feeds
Be a leading voice for GDPR and data privacy law and compliance for email
The job holder will work with a wide range of teams in a range of locations, and will have an important role to play in driving our evolution to a truly digital company. As such, the role requires an energetic, creative and commercially minded individual with:
Email Marketing experience
Knowledge of marketing automation and demonstrable understanding of what makes an effective email campaign
Strong analytical and communication skills, with the ability to make consultative recommendations based on data, best practices and business objectives
Experience with web analytics systems, as well as various other digital analytics tools
Knowledge of conversion rate optimisation
Excellent attention to detail and the ability to multi-task effectively
The ability to enthuse and motivate people
The ability to seek creative solutions to problems
The ability to engage with the values and vision of the organisation
The ability to set and follow processes and procedures with a high level of attention to detail, but flex these processes and procedures when the market or situation changes.
Knowledge of Marketing Automation Platforms, preferably Pardot and/or Marketing Cloud
Understanding of CRM systems, preferably Salesforce
The ability to pick up new systems rapidly, and follow processes systematically.
Knowledge of digital marketing and the impact on the marketing funnel
Thirst for knowledge, to learn and stay ahead of marketing automation trends, have relevant B2B marketing knowledge and understanding
Data management experience
Experience of adhering to a well-known UK or international brand
We are reviewing applications regularly and interviews are being scheduled now, therefore we encourage you to submit your application as soon as possible.
Role location: The individual assigned will work partially in a UK Pearson office location and partially at home according to the needs of the role.
Wishing you success with your application!
Pearson is an equal opportunity employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity. The information you provide will remain confidential, and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com. Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Req ID: 1528