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Pearson Marketing Assistant - FTC (Hybrid) in United Kingdom

Summary of role

This is a fantastic opportunity for someone looking to kick-start their career in marketing! You will join a vibrant team within a growing institution, Escape Studios, part of Pearson College London. Established in 2002, Escape Studios offers an industry-focused education in creative and business and tech subjects.

This role sits within the External Relations team at Escape Studios. Behind the scenes of the school, the Marketing, Recruitment and Communications teams work hard to build our brand and engage with customers and stakeholders. We’re a driven, creative, supportive and fun group of people. We work across the marketing mix to produce materials, events, content and campaigns to engage with our target audiences. We’re data driven and put our customers at the heart of our work. As a growing organisation, we work in a fast-paced environment but one where we nurture talent, share ideas and work collaboratively.

The Marketing Assistant will be responsible for supporting the Marketing Team in driving lead generation for the school. We’re looking for someone with bold ideas and good copywriting skills. Experience in Higher Education is not needed but you must have an interest in education, youth marketing and/or the creative industries.

This is a hybrid position.

Office location: High Holborn

Key responsibilities

  • Support the marketing team on the delivery of marketing campaigns.

  • Support the Marketing Manager with digital marketing activities, producing content for paid media placements, social media and email campaigns, and maintaining supplier relationships.

  • Produce marketing materials and content such as digital guides, printed materials and online campaigns to promote our degrees, courses and products to target audiences.

  • Develop and deliver marketing campaigns to promote undergraduate open days, including driving bookings, encouraging attendance, writing promotional content and organising paid advertising. Work closely with the Events team to promote these events.

  • Support the student recruitment team on stands at recruitment events.

  • Manage student recruitment event email follow-ups.

  • Provide accurate reporting and analysis.

  • Be a champion for web content and for using our website content management system (training will be provided).

  • Be willing to learn about website customer journeys, sharing best practice examples with the team.

  • Produce engaging copy for emails, web, print, online and social media channels.

  • Update web copy on an ongoing basis.

  • Maintain external school profiles and course listings up to date.

  • Undertake multiple projects whilst meeting deadlines and maintaining high quality outputs and attention to detail.

  • Provide administrative support, including raising purchase orders, booking meetings and taking notes.

  • Provide support for our enquiries hotline and website live chat.

Essential skills and qualifications:

  • Show a willingness to learn and the ability to become highly proficient in all aspects of the marketing mix: digital marketing, content, print, web, email, direct and student recruitment channels

  • Show a willingness to learn about website content and customer journeys

  • Good copywriting aptitude

  • Demonstrate flexibility within role to ensure support is provided to major campaigns or events

  • Confident and clear communicator

  • Good teamwork skills

  • Good organisation and time management skills

  • Ability to work independently

  • Good working knowledge of Microsoft Office suite – Microsoft Teams, Outlook email and calendar, Excel, Word, PowerPoint

  • Degree or equivalent

Desirable skills and qualifications:

  • Digital marketing experience

  • Email marketing experience

  • Experience using basic Photoshop

  • A degree in Business, Marketing, English or related subject would be an advantage

  • Understanding or interest in the digital creative industries

Equal Employment Opportunity

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Your Benefits & Reward

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business! Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diverse colleagues, and their families too. Joining our Pearson family can provide you with unlimited and truly global career progression options, and you can also look forward to exploring our impressive benefits, such as:

  • Flexible options for work from home days.

  • A starting holiday of 25 days plus UK public holidays, and you’ll earn 1 additional day’s holiday per year you work with us.

  • Generous pension scheme where we match and double what you contribute.

  • Maternity, paternity, and family care leave as well as flexible work policies.

  • Shares and stock purchase options.

  • Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.

  • Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.

Our Recruitment Process

Please complete and submit your application as soon as possible and ensure that you attach your CV / Resume and apply directly on our Pearson Careers website only.

We are reviewing applications as they come in, therefore we encourage you to submit your application as soon as possible. Wishing you success with your application!

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Job: MARKETING

Organization: Workforce Skills

Schedule: FULL_TIME

Req ID: 6937

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