Pearson User Acquisition Strategist (TikTok) in Spain
One of our goals at Pearson is to help more people learn English and other languages, to enable them to make progress in their lives, whether that's to get a promotion at work, to move abroad to study or work or to earn a qualification. Mondly is part of our English Language Learning division. Mondly offers high-quality online learning in English and 40 other languages to consumers across the world via its mobile and web apps, virtual reality and augmented reality products. It has had 100 million downloads worldwide, offering professional and personal language learning in a combination of 1300+ different language pairs.
This is an exciting time to join the Pearson Mondly team, as you can play a key part in shaping growth plans.
About the position:
As a User Acquisition Strategist at Mondly, you will work with the user acquisition team as well as with other departments across the business, to help accelerate our user acquisition performance. You will play a key role in helping coordinate the implementation of large user acquisition campaigns on respective PPC platforms (such as TikTok ads, Twitter ads, etc.) and support the budgeting to drive ROI performance.
You will always be on top of the latest innovations in the paid media industry and face many exciting challenges. Alongside our team of the most capable professionals in the field, you will contribute to the future of language learning.
What you’ll do:
Hands-on role in creating, managing/optimizing and scaling of user acquisition campaigns working in close partnership with other internal teams to deliver against ROI;
Monitor the assigned channels' performance to gain deep insights into the creative execution and media channel effectiveness of campaigns against the KPIs;
Identify new user acquisition strategies, perform A/B tests on campaigns and analyze their results, on an ongoing basis;
Create performance reports and use the marketing analytics insights to evaluate campaign success and maximize return on investment;
Improve performance based on data and ambitious KPIs;
Use data and insights to provide input for the user acquisition strategy for the assigned channel or market segment
Nurture a culture of “test and learn”.
The kind of people we're looking forward to joining our team are:
Proven professional experience in user acquisition, with a strong track record of success in activating local and global markets;
Minimum 2 years of working experience in building, maintaining & optimizing app campaigns; minimum 1 year in working with TikTok ads and related tools (TikTok Creative Center, TikTok Marketplace);
Experience with subscription apps;
Experience with other advertising platforms (Twitter, Facebook, Snapchat, Pinterest, etc.) is a plus;
Advanced knowledge of app analytics tools;
Strong Analytical skills;
Strong understanding of the app performance market;
What’s in it for you:
Access to our custom-made Ads Intelligence and Management tools;
Access to Beta features/products available only for select advertisers;
Dedicated support from top account managers in building, monitoring, and implementing strategic plans;
An opportunity to shape the future of language learning in the international market;
An engaging and collaborative work environment;
Ambitious team, with great objectives;
Training and professional development;
Possibility to work from home or remotely.
What to expect from Pearson
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At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
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Organization: English Language Learning
Req ID: 8640