JOB DESCRIPTION

Job Title: SEO Manager Grade: D1

Job Family : Marketing Reports To: Global eCom Director

Line of Business: English Language Learning Location: Madrid (preferred) or London

Who are we: At Pearson, our mission is to add life to a lifetime of learning. We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact. Our vision is to help everyone realize the life they imagine through learning. We are committed to bravery, decency, and imagination in everything we do. Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape. We are a leading provider of English language proficiency tests, committed to delivering high-quality, reliable, and accessible testing solutions. We are dedicated to ensuring that our PTE (Pearson Test of English) test takers have the best possible experience from registration through to receiving their results. Learn more at: Our Company | Pearson plc

Position Description:

Purpose

This is a newly created role that will focus on increasing the quality and quantity of organic website traffic via the development and implementation of SEO programmes. You will report into the Global eCommerce Director and work closely with colleagues across brand and digital marketing as well as technology and sales. You’ll be an expert in SEO strategy and execution.

Key Accountabilities:

Strategic SEO planning. Conduct regular SEO audits to identify opportunities for optimization and growth. Develop and implement comprehensive on and off-page SEO strategies, working with relevant content and technical teams on their implementation.

Performance tracking and reporting: Define , monitor, and report on key SEO metrics, including target keywords & rankings, organic traffic, and conversion rates. Develop comprehensive traffic forecasts to support broader eCommerce trading goals. Monitor performance with weekly SEO trading reports to assess their contribution to revenue.

Keyword Research and Content Optimization: Lead keyword research initiatives to identify high-impact opportunities and trends. Collaborate with content teams to optimize existing content and create new, high-quality, SEO-friendly content. Monitor competitor SEO activities and implement counter initiatives to defend brand terms and win category terms.

Technical SEO Oversight: Work closely with web development teams to ensure website architecture, indexing, and technical elements align with SEO best practices. Troubleshoot and resolve technical SEO issues affecting website performance.

Stay Updated with SEO Trends: Keep abreast of the latest SEO trends, algorithm updates, and best practices to ensure strategies remain competitive on all global search engines, including Google, Navar and Baidu.

Candidate Profile

Competencies & experience required

Functional

• 7+ years of experience in SEO, with proven track record of driving organic traffic growth for high-traffic websites.

• Experience managing SEO for multiple websites, preferably within a similar industry.

• Highly proficient with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs and Google Search Console).

• Strong understanding of HTML, CSS, and website development practices as they relate to SEO.

• Ability to analyze data, derive insights, and make informed decisions based on performance metrics.

• Excellent written and verbal communication skills, with the ability to present findings and recommendations to stakeholders at all levels.

• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

Leadership

• Collaboration and ability to work well across different cultures, functions and levels of seniority

• Ability to influence and able to use both logic and emotion to win over wide ranges of audiences

• Managing ambiguity: ability to work confidently and effectively in complex, changing and ambiguous situations.

• Comfortable working in a complex, global, matrix stakeholder environment, working across time-zones and different organisational units

• Curious and proactive: you’ll participate actively in key workstreams, highlighting issues and proposing ideas

Diversity, Equity & Inclusion

We’re committed to equity and opportunity, so that all learners can realise the life they imagine and see themselves in our services and products. We believe learning is a powerful force for change and that diversity, equity and inclusion are fundamental to who we are. We’re committed to addressing all forms of systematic racism, discrimination and inequality in everything we do. We also believe in giving everyone in the company the chance to help shape a more inclusive culture, in which everyone feels a sense of belonging and in which everyone acts with integrity day-in, day-out. To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity. The information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process. We are a Stonewall Gold and Top 20 LGBT+ inclusive employer, Investors in People Gold, Race Charter signatory, Disability Confident employer and Working Mums Top Employer.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: English Language Learning

Schedule: FULL_TIME

Workplace Type:

Req ID: 17828

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