Pearson CRO Website Senior Analyst in Spain
Pearson - About us
Did you know Pearson is one of the 10 most innovative Ed-tech companies of 2022? We create vibrant and enriching learning experiences designed for real-life impact. Learning is no longer just a stage of life but a lifelong journey. More than 160 million users worldwide trust Pearson products and services. Whether it’s upskilling in the workplace, getting ahead in school, making the grade at university, or learning a new language, our products and services help people realize the life they imagine every day. We hold the consumer at the heart of our thinking. Our integrated portfolio of products is becoming increasingly digital to meet their evolving learning needs, helping us support more people in the moments that matter throughout their lives. Learn more at We are Pearson.
We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive. To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing firstname.lastname@example.org.
What to expect form the team - Mondly, by Pearson
“From the very heart of Romania, in idyllic Transylvania, we pave the way to innovation and Mondly, helps millions of people worldwide learn languages.”
Inspired by the world and driven by passion, we build the future of language learning today. We unify what we love with what we do and work tirelessly to bring magic to your screen and new languages into your brain. The ambition to bring people together sits at the core of our work and strengthens our commitment to the vision. We give our best to innovate and empower millions to learn languages in a way they never imagined. Team of thinkers and doers, of dreamers, bohemians and visionaries who speak the language of innovation fluently. We are bound together by the desire to achieve greatness and create at the highest standards. We’re driven not by what could be easy, but by what will be amazing . Join us and you too will do the best work of your life here, with Mondly, by Pearson.
CRO Website Analyst, what you’ll do:
Drive strategic on-site improvements to optimize the user journey and improve landing page conversion rates . Utilizing their comprehensive understanding of user behaviour , analytics , and performance marketing , they will devise data-driven strategies and recommendations that improve the website's overall effectiveness and commercial success.
Design and execute a comprehensive CRO strategy to optimise the entire conversion funnel . Adjust and refine strategies based on real-time data and feedback.
Utilize various CRO tools and methodologies , including, but not limited, to : A/B testing, multivariate testing, user surveys, heat map analysis, and session recordings.
Prioritize and manage multiple tests simultaneously, ensuring timely execution and analysis.
Thorough analytics , evaluate the performance , user behaviours , and conversion trends against KPIs, followed by detailed, actionable reports, highlighting relevant metrics, and opportunities.
Gather and interpret customer insights , user feedback , and web analytics data to identify pain points and areas for improvement . Present findings and recommendations to stakeholders, ensuring data-driven decision-making
Propose and test landing page usability, design , and content changes to enhance user experience and drive conversions.
Provide insights and guidance on best practices, ensuring alignment with overall business objectives.
Promote a culture of partnership , teamwork, innovation, diversity, equity , and inclusion .
Degree in Marketing or equivalent combination of education, training, and experience.
Minimum of 3 years of experience in Conversion Rate Optimization .
Proficiency with Web analytics tools and familiarity with optimization tools (i.e. Google Tag Manager, VWO, Optimizely, Hotjar, Microsoft Clarity, Unbounce, GA4, and Looker dashboards)
Quantitative mindset, data-focused and data-driven with capabilities to derive insights from complex datasets.
Hands-on experience designing, implementing, and analysing A/B tests to improve website performance.
Deep knowledge of inbound marketing tactics , including content marketing , SEO , and lead generation strategies, user experience (UX) principles, website design
Ability to offer a qualitative and quantitative rationale for ROI.
Fluency in English , confidence in speaking, reading and writing
Expectations, Ideal Candidate
Is Passionate about education and learning
Is self-aware, action oriented, effective team player, with “roll up your sleeves approach” and keen eye for details
Is a smooth collaborator , and works with cross-functional teams, internal and external stakeholders
Brings a digital mindset and experience to bear in solving challenges and capturing opportunities .
Has ability to work in fast-paced environment, global matrix organization, with multiple priorities in time.
Has passion to understand the Business and develops the knowledge of Mondly by Pearson business and product strategies.
What Sets us Apart? Benefits and Rewards
We know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know that one size doesn’t fit all, so our workplace programmes meet the different needs of our diverse teams, and their families too. There is a range of options, but when you join our Pearson family these are some of the benefits that we offer that you can look forward to:
Work in global environment and grow your professional network
Unlimited access to rich sources of knowledge ( Over 22000 Pearson materials )
Opportunity to master your English skills at daily work
Work-life balance ,
Additional, paid leave for volunteer purposes
Remote work or hybrid work as option
Annual bonus based on performance
Invest and Earn money and/ or become a shareholder with Pearson Worldwide programme ‘Save for Shares'
Maternity, paternity, and family care leave
Employee wellbeing assistance and much more
To apply to the role, please submit an updated, both CV/Portfolio and a cover letter in English
As part of the application process, please let us know if you do have a legal rights to work in the country in which this role is based.
Your Personal Data
The Administrator of your personal data is Pearson Central Europe sp. z o.o., headquartered in Warsaw, 8 Szamocka St. (PCE).
The Data Protection Officer appointed by PCE can be contacted by email, at email@example.com, as well as by snail mail at the above address, marked "RODO".
Your personal data is processed based on: GDPR Article 6(1)(A) - your consent (applies to data provided in the application, over and above other grounds for processing), GDPR Article 6(1)(B) - actions taken at your request, prior to the conclusion of a contract (aimed at concluding a contract), limited to the scope indicated in the legal provision (Article 22 par. 1,3,4 of the Act - Labor Code); GDPR Article 6(1)(F) - PCE's legitimate interest, related to possible establishment, investigation or defense of claims against PCE (GDPR Article 82(3)); Your personal data will be stored for a period of 3 years after the end of the recruitment process. You have the right to access the content of your data and the right to rectify, erase, limit processing, the right to data portability, the right to object, the right to withdraw consent, the right to be forgotten. You have the right to lodge a complaint with the President of the Office for Personal Data Protection if you consider that the processing of personal data concerning you violates the provisions of the GDPR. Your provision of personal data is voluntary, but necessary for the purposes of processing. The consent you have given may be withdrawn at any time, which will be equivalent to the cessation of processing of certain data. Your data will not be subject to automated profiling.
PCE may transfer your personal data to a third country, including outside the EEA, which is related to Pearson's policy and the IT tools used. Personal data may be made available to authorities authorized by law and entrusted under a written entrustment agreement to entities providing services on behalf of PCE.
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing firstname.lastname@example.org.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Organization: English Language Learning
Req ID: 13800