Pearson Paid Media Specialist (PPC) - Remote in Toronto, Ontario
Paid Media Specialist (PPC) - Remote - ( 2110420 )
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
We value Diversity, Equity and Inclusion. We value the power of inclusive culture, so we embed diversity and inclusion in everything we do.Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential. Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here The Power of Difference.
Pearson offers a comprehensive and competitive compensation & benefits package that begins on your date of hire.
Major Medical, Dental and Vision Insurance
401k Matching Program
Company paid Life Insurance
Competitive PTO including vacation (increases based on tenure), personal and sick days
Paid Parental Leave
Paid Volunteer Days
The Paid Search Specialist is responsible for campaign management across pay-per-click advertising platforms, which includes: campaign creation, strategic approach, performance analysis, optimization, reporting, and forecasting. The Paid Search Specialist is expected to work collaboratively with a cross-functional team to deliver against the goals for the advertising campaigns and report on performance to internal stakeholders.
Responsibilities are applicable based on the position focus/channel.
Create and launch new PPC campaigns and/or channels as needed.
Monitor, optimize, and troubleshoot campaigns to performance goals.
Conduct analysis that results in actionable insights and data-driven recommendations.
Manage large monthly budgets across channels and campaigns and provide investment recommendations.
Identify, communicate, and act on opportunities and risks proactively.
Ensure campaigns follow best practices.
Drive innovation within campaigns and channels.
Report and present performance and recommendations to stakeholders.
Collaborate across teams to test and optimize targeting, creative assets, and messaging to improve ROI.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
4-year degree from an accredited institution in Marketing or equivalent discipline and/or appropriate combination of experience and education.Required skills and technical experience:
Minimum of one year of experience in a digital marketing role.
Experience in the following ad platforms: Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads (including Google Ads Editor and Microsoft Advertising Editor).
Proficiency with Microsoft Office Suite (specifically Excel, Word, and PowerPoint).
Familiarity with Google Analytics.
Experience with managing advertising budgets of at least $10k/month.
Ability to analyze and interpret marketing data/KPIs and evaluate paid media performance.
Ability to collaborate well with a cross-functional team and communicate performance effectively with stakeholders.
Knowledge of digital advertising industry, including current trends and best practices.
Strong project and time management skills.
The following are preferred but not required: Search Ads 360, Google Data Studio, Ad copywriting, Tableau, Salesforce/MarketingCloud, Canva, Convertr.
Industry Certs: Google Ads, Google Analytics, SA 350, Microsoft Ads, and Facebook Blueprint.
Primary Location : US-FL-Orlando
Other Locations : US-IL-Chicago, CA-ON-Toronto, US-AZ-Chandler
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Job Posting : Jul 19, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2110420