Pearson Ecommerce and Digital Marketing Manager in Sydney, Australia
Our purpose: At Pearson we ‘add life to a lifetime of learning’ so everyone can realise the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact.
Our company: Pearson was founded in 1844 and has been built on our ability to grow with and adapt to a constantly evolving market. Our 20,000+ employees are dedicated to creating the high-quality, digital-first, accessible and sustainable resources for lifelong learning.
Diversity: At Pearson we value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced as strengths and opportunities are equal and accessible.
Flexible working: Pearson is committed to hybrid working practices. This role can be based in either VIC or NSW so when you are not home, you’ll be based in our offices located in either Melbourne or Sydney CBD.
Our team: The Higher Education division in Australia focusses on supporting learners and educators in tertiary studies with quality courseware and innovative digital learning solutions.
The role: We’re currently looking for a digital marketing professional with significant experience in ecommerce to join our team, to help us grow direct sales via our ecommerce channels, and improve our end-to-end online customer experience. In this role, you’ll work collaboratively with key stakeholders to define and deliver digital marketing and ecommerce strategies.
What you will do:
Define and deliver ecommerce strategy and plans across Australia and New Zealand to drive online presence, engagement and sales.
Responsible for day-to-day management of the ecommerce plan, processes and budgets to meet targets and KPIs
Provide analysis and performance reports generating insights across ecommerce & digital marketing activities that also inform wider marketing decisions
Accountable for leading SEO, Search, email, and automation strategies, supporting both B2C and B2B channels, resulting in a successful end-to-end customer experience
Support wider team up to date with emerging trends, innovations and opportunities in ecommerce, digital marketing and apply these where appropriate in role.
To be successful in this role, you'll ideally have:
Extensive experience in digital marketing, analytics, and ecommerce, including management of large scale digital projects and/or roadmap ownership of ecommerce website/s
Proven success in managing SEO/CRO initiatives
Demonstrated experience with utilising web analytics (Google Analytics preferred) to make data-driven decisions leading to positive business outcomes
Demonstrated experience and ability to work with designers and developers to implement website improvements
Strong communication, presentation, and stakeholder management skills
If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson. Click ‘Apply Now’ to create your application online.
Req ID: 5099