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Pearson Product Marketing - IT Professional Courseware in St. Paul, Minnesota

Product Marketing - IT Professional Courseware

Description

Global Product Marketing - Product Marketing Manager (IT Pro Courseware)

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.

Pearson’s Global Product Marketing team is seeking an experienced leader to join a highly collaborative and fast-moving team dedicated to marketing next-gen Pearson products and platforms as the Product Marketing Manager for our new IT Pro Courseware. In this role, you will work closely with cross-functional teams to gather customer insights and inform the development of global solutions/capabilities for professional skills products built on our next generation platform. You will be responsible for serving as the voice of the customer/learner to Product Management/Technical teams, as well as coordinating launch activities to market platform features/capabilities/innovations across all segments and/or geographies.

Collaboration, partnership and active stakeholder management are foundational to success in this role. Thriving in an evolving environment, driving innovation and continuous improvement for efficiency and sustainable growth is key.

Key Responsibilities

●Employ modern marketing techniques including empirical evidence, demographic trends and quantitative tools to evaluate market opportunities, develop compelling value proposition/messaging, and grow share

●Partner with UX and Product teams to:

○Gather, synthesize, and share market and customer insights to fuel innovation.

○Define product audience and develop personae to inform product development and campaign strategy.

○Develop product attributes into value propositions, marketing messages, as well as sales training and support material for addressable markets.

○Conduct comparative analyses of internal and competitive offerings in order to better position our products and campaigns.

○Develop and manage the execution of a global product marketing plan with well-defined success metrics, in collaboration with Creative, B2B, and B2C Marketing.

○Develop marketing content and core brand assets (e.g. web content, videos, customer testimonials) for use by sales and marketing, ensuring brand fidelity across all channels and geographies.

○Manage market development programs (advisory councils, focus groups, etc.) to elicit customer requirements, demonstrate effectiveness of the product, and identify sales opportunities.

○Establish product priorities with the marketing teams in key geographies and provide product training to ensure successful local marketing and sales efforts.

●Develop brand identity in collaboration with GCAM and product stakeholders, ensuring fidelity across customer journey from marketing and to in-product experience.

●Collaborate with leadership of Product Management, internal stakeholders in Global Product, and geography marketing to deliver global marketing plans for products and/or disciplines.

●Act as an ambassador for Pearson products, generating excitement and enthusiasm internally and externally.

●Travel as needed to conferences, events, and campuses within the US to inform market knowledge, product and campaign strategy, as well as to contribute to increases in revenue and digital registrations.

Qualifications

Key Requirements

●Minimum 5-7 years product marketing and/or product management experience (Skill-based Learning / Professional Development industry preferred)

●Successful experience in the development and execution of marketing plans

●Track record of successful product and release launches

●Familiarity with product and program marketing

●Experience with marketing communications

●Strong organizational skills

●Ability to work collaboratively with internal stakeholders, vendors, agencies, authors and customers

●Strong capacity for storytelling, including exceptional writing and presentation skills.

●Bachelor's degree or equivalent

●Ability to travel as needed for internal and customer events

●Demonstrated ability to execute successful services marketing and sales strategies

●First class leadership skills; able to inspire and motivate teams around a continuously evolving agenda designed to delight our customers

●Ability to balance strategic thinking/long term opportunities with operational focus

●Strong learner/educator empathy and ability to translate customer insights into winning marketing strategies

●Passion for education and learning

●Possesses a global outlook and approach

●Operates as a self-aware, effective team player

Key Attributes

●Expertise – You have a depth and breadth of expertise in your specialized field and can provide expertise to various stakeholders. You demonstrate knowledge of best practices within your area of specialism and how it integrates with related areas of the business.

●Accountability and Ownership – You take ownership and accountability for targets and drive achievement through effective leadership, determination and motivation to succeed. You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors taking into consideration set goals. You solve problems by using expertise to evaluate multiple sources of information, and creating innovative solutions to problems. You seek information from internal and external sources, prioritizing and analyzing potential solutions in complex or new situations.

●Building Partnerships – You identify opportunities and take action to build strategic relationships between your area and other teams, departments and organizations to help achieve business goals. You develop relationships with senior leaders across the organization, customers and suppliers and negotiate internally also at senior levels regarding important issues within your own area.

●Communication and Collaboration – You are able to clearly convey information and ideas through a variety of media to individuals and groups in a manner that engages the audience and helps them to understand as well as retain the message. You communicate points of view in a compelling way and with expertise across a wide range of projects as well as across internal & external clients. You have great collaboration skills and are able to work effectively across teams regardless of reporting lines.

●Aligning Performance for Success – You lead through providing technical direction across the business and/or through a team and achieve the completion of substantial projects, operations or customer objectives. You have the ability to guide others in accomplishing work objectives; setting performance goals; achieving targets and creating a learning environment comes naturally to you. You recognize the impact of change on others, and lead through positive behavior and coaching.

●Analytical Skill and Learning Agility – You take a systematic, structured view of situations, while staying focused on the execution and delivery. You have the capacity to be open to new ideas and comfortable exploring areas where there is ambiguity.

●Innovation – Generating innovative solutions in work situations; out of the box approaches; trying different and novel ways to deal with challenges and focusing on opportunities to aid achievement of product delivery are reflected in your ways of working.

●Deliver Results – You have a track record transforming strategy into executable action plans and also a great track record of successful achievement against set execution.

●Time Management & Organisation – You possess excellent organizational and time management skills, coupled with the proven ability to set priorities, manage deadlines as well as manage resources effectively and make data-driven decisions.

●Global Perspective – You have experience operating in a global environment and are able to demonstrate international cultural agility.

●Brave – Resilient and operating well under pressure and tight deadlines

●Accountable – Has integrity, sets clear expectations and delivers what is promised

●Decent – Does the right thing, represents Pearson’s values and promotes the company’s mission in day-to-day

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-Remote

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Aug 27, 2020

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 2008214

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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