Pearson REMOTE MARKETING MANAGER in Springfield, Illinois
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
The Marketing Communications Specialist is responsible for providing world-class marketing services for prospective and existing Academic Partners. The MCS may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The MCS utilizes their strong marketing and communications skills & services to optimize partner relationships to exceed results. The MCS may be allocated to focus on a particular component of the marketing life cycle and or service. Recognizes when a decision is needed for problem solving, analyzes the situation and makes independent recommendations and decisions.
Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives.
Works on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.
Supports communications projects for various components of the marketing life cycle or services.
Participates in the development, execution and/or servicing of marketing objectives.
Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.
Creates buy in from multiple constituents in a collaborative cross-functional environment.
4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
Minimum 3 years’ experience in Marketing Account Management or Services
Experience analyzing and developing marketing content, communications and visual strategies that support the brand
Experience working within and maintaining client identity standards across channels
Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc.
Coordinating the development & deployment of marketing collateral
Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management.
Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns.
Up to 25% travel may be required
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: North America
Req ID: 2113851