Pearson Senior Product Marketing Manager in Richmond, Virginia
Senior Product Marketing Manager - ( 2104456 )
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who push the boundaries of technology. We create seeds of learning that become the catalyst for the world’s innovations. Pearson’s Virtual Schools division has reimagined K-12 education through our virtual school and curriculum offerings. Our schools, Connections Academy and Pearson Online Academy, provide a best-in-class online learning environment for K-12 students to acquire the skills and confidence they need to adapt and thrive in a changing world. We also support school districts with curriculum, teachers and technology as they make the shift to online. The COVID-19 pandemic has introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has experienced enormous increases in awareness and enrollments. This presents an incredible opportunity for our team to chart a ground-breaking path through this shifting environment to achieve continued success. We value diversity, equity and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.
The Senior Product Marketing Manager will report directly into the Vice President, Partner Marketing and manage the marketing strategy, messaging, and execution for our products that are an integral part of our service to our Connections Academy(CA) partner schools. He or she is responsible for understanding consumer needs and determining the most marketable features of our products and building marketing campaigns focused on these to help differentiate our CA schools and meet our annual enrollment goals. The Manager will coordinate strategy and execution of tactics among functional areas within the Marketing Department and will work closely with the product management and product delivery teams.
Has an in-depth knowledge of our products (learning platform, curriculum) to develop product positioning and communicate the features and benefits to families
Drafts the narrative and story of the product (enhancement) to share with multiple stakeholders (internal, external, B2B, B2C, current and prospective families)
Understands consumer insights as well as the competitive and industry landscape (including current trending products) to collaborate with product teams on future enhancements
Develop a marketing plan to drive meaningful differentiation from competitors and new enrollment growth at our partner schools
Reviews ongoing metrics to assess the effectiveness of the marketing programs and implement changes as needed to drive performance
Serves as the voice of the customer to the product teams and supports product innovations and enhancements; advocates for the best user experience
Coordinates and leads product marketing and messaging efforts across brand marketing, demand generation, and other channels
Provides timely and accurate communication to cross functional teams to ensure awareness of, participation, and alignment in marketing initiatives
Is obsessed with growth, constantly looking for new opportunities to grow market share
Support our enrollment and sales team with product knowledge; develop tools or collateral to assist their goals serving families and customers
Collaborate on new school model discussions from a marketing perspective
Competitive Market Dynamics
Fully understands the online K-12 school market, including, national and local competitors, where we win, where we lose and how our products help us stand out for a portfolio of schools.
Understands market share for Connections Academy, both nationally and locally, including how it changes each year versus our key competitors and how our strategy allows us to grow share overall.
Ways of Working
Partners closely with Product Management, Product Delivery, Enrollment and Customer Experience, Family Marketing, Customer Success Teams and Analytics to ensure we’re collaborating and aligned on strategy/execution plans for our platform and curriculum
Shares knowledge and plans with the Partner marketing team; Understands partner schools’ needs, perspectives, and nuances for the platform and curriculum
Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with enrollment, marketing and product management is especially important.
Must be comfortable with ambiguity and taking initiative to resolve questions and establish new ways of working across teams
#LI-POST Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
At least eight (8) to ten (10) years’ work experience in marketing; product marketing experience preferred
Bachelor’s degree in marketing or related field
Experience with digital marketing, advertising, content strategy
Experience in understanding market research and business analytics; integrate with market and product knowledge
Strong commitment to timelines, accuracy and professionalism
Team leader, team player and positive attitude in a results-driven environment
Data-driven approach and strong analytical skills
Ability to work in a fast-paced, changing environment with all levels of management
Excellent presentation, written and oral communication skills, with exceptional attention to detail and ability to collaborate across the organization
Strong organizational, prioritization, and time management skills
The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $90,000 - $120,000. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Primary Location : US-RE-Remote
Work Locations :
Job : Marketing
Organization : North America Connections
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Travel : No
Job Posting : Apr 30, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2104456