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Job Information

Pearson Manager Product Marketing in Phoenix, Arizona

Manager Product Marketing - ( 2109043 )

Description

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

As Manager, Global Product Marketing-Product Marketing, you will be accountable for gathering and leveraging customer insights to inform global product strategy, defining products through positioning and messaging, creating compelling brand assets and shaping strong campaigns for effective selling.

Collaboration, partnership and active stakeholder management are foundational to success in this role. Thriving in an evolving environment, driving innovation and continuous improvement for efficiency and sustainable growth is key.

Key Responsibilities:

  • Work effectively in a heavily cross functional, fast-paced environment, especially working across

product, digital strategy, technology and sales teams.

  • Keep the customer (Instructor, Students, Admins) at the center of your marketing efforts.

  • Continuously push yourself, while also inspiring others to think big.

  • Gather, synthesize, and share market and customer insights to fuel innovation; to position products

and service offerings at the segment/discipline level; to identify new market opportunities; and to

grow share.

  • Define product audience and develop personae to inform product development and campaign

strategy.

  • Develop product attributes into value propositions, marketing messages, as well as sales training

and support material for addressable markets.

  • Conduct comparative analyses of internal and competitive offerings in order to better position our

products and campaigns.

  • Develop and manage the execution of a global product marketing plan with well-defined success

metrics, in collaboration with Creative, B2B, and B2C Marketing.

  • Develop marketing content and core brand assets (e.g. web content, videos, customer testimonials) for

use by sales and marketing, ensuring brand fidelity across all channels and geographies.

  • Contribute to market development programs (class tests, focus groups, etc.) to elicit customer

requirements, demonstrate effectiveness of the product, and identify sales opportunities.

  • Travel as needed to conferences, events, and campuses within the US to inform market knowledge,

product and campaign strategy, as well as to contribute to increases in revenue and digital registrations.

Qualifications

  • Undergraduate degree required

  • 5 - 7 years of relevant experience, such as:

  • Prior position in publishing or educational technology, with emphasis on developing, promoting, or

selling digital solutions; or Prior position in product marketing

  • Prior position in education, with emphasis on analyzing data and developing course solutions

  • Demonstrated skill in developing compelling messaging and product positioning in B2B and B2C

channels

  • Aptitude for learning new technologies quickly

  • Excellent data analysis skills

  • Excellent written and oral communication skills, with ability to communicate effectively for diverse

audiences

  • Learner obsessed, putting the learner at the center of all work

  • Critical thinker and problem solver who is motivated to seek data to inform his or her work

The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $100K. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Primary Location : US-RE-Remote

Work Locations :

US-Remote

Remote

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Travel : Yes, 25 % of the Time

Job Posting : Jun 23, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2109043

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