Pearson SEO Analyst in Orlando, Florida

SEO Analyst

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Search Engine Optimization Analyst is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.

General Responsibilities

  • Responsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Creates buy-in from multiple constituents in a collaborative cross functional environment

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Experience in SEO preferred

  • Specific knowledge about search engines and their ranking algorhithms

  • A basic understanding of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding.

  • Understanding of SEO KPIs and reporting/analytical tools like Google Search Console, Moz, SEMRush, AHREFs, AWR, Screaming Frog, etc.

  • Strong knowledge of Web Analytics applications such as Google Analytics

  • Basic knowledge of HTML & Content Management Systems

  • Experience with web analytics and a/b testing applications

  • Experience with the development, management, analysis, reporting and forecasting of media campaigns

  • Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI’s.

  • Experience managing out-sourced vendors

Supervisory Responsibilities

  • None.

#LI-AF1

#OPM

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Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Other Locations US-FL-Tampa, US-FL-Jacksonville

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jun 14, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1805522

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled