Pearson SEO Analyst in Orlando, Florida
Description - External
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
We value diversity and inclusion. We value the power of inclusive culture, so we embed diversity and inclusion in everything we do.
Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential.Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here. (https://www.pearson.com/careers/diversity-and-inclusion.html)
The Search Engine Optimization Analyst is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.
• Responsibilities are applicable based on the position focus/channel.
• Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
• Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
• Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
• Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
• Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.
• Provides insights which facilitate the development of plans for partner promotion.
• Executes against partner marketing plans to deliver results that exceed defined objectives.
• Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
• Creates buy-in from multiple constituents in a collaborative cross functional environment.
Qualifications - External
4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education.
Experience in SEO preferred.
Specific knowledge about search engines and their ranking algorithms.
A basic understanding of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding.
Understanding of SEO KPIs and reporting/analytical tools like Google Search Console, SEMRush, AHREFs, AWR, Screaming Frog, etc.
Strong knowledge of Web Analytics applications such as Google Analytics.
Basic knowledge of HTML & Content Management Systems.
Experience with web analytics and a/b testing applications.
Experience with the development, management, analysis, reporting and forecasting of media campaigns
Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI’s.
Experience managing out-sourced vendors.
Equal Employment Opportunity
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: North America
Req ID: 729