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Pearson Search Marketing Specialist (PPC Paid Search) in Orlando, Florida

Search Marketing Specialist (PPC Paid Search)

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Search Marketing Specialist collaborates with team members and various functions to help drive campaign strategy, optimize performance, communicate results and identify and execute testing opportunities.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Assists with the management of direct response-focused paid search and /or paid social channels for assigned university portfolio(s).

  • Collaborates with Paid Search/Social Manager and team members to execute PPC strategies and optimize campaigns in a timely manner.

  • Under the supervision of a Paid Search/Social Manager measures impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).

  • Aids with communication of performance and test results.

  • Works with Paid Search/Social Manager to develop budget and lead forecast recommendations.

  • Collects spend and lead information for all programs and assists with pacing goals.

  • Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI.

  • Assists with executing a/b tests for ad copy, bid strategies, keywords, audience segments, and images.

  • Helps to monitor and diagnose performance issues and implements mitigation strategies under the supervision of the Paid Search/Social Manager.

  • Under the supervision of a Paid Search/Social Manager provides creative recommendations for ad copy, image and landing page assets.

  • Keeps current on industry trends and testing opportunities.

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Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Entry level position generally requires some experience in the following areas:

  • Paid media campaign experience with Google AdWords (remarketing display, search) Bing, Yahoo, Facebook, LinkedIn

  • Advertising spend management

  • Web analytics and a/b testing

  • Digital marketing for lead generation, channels, sources, best practices and KPI’s

  • Analysis, reporting and forecasting of media campaigns

  • Highly motivated self-starter

  • Excellent communication and time management skills

  • Attention to detail

Supervisory Responsibilities

None.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Aug 6, 2019

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1907335

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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