Pearson Marketing Analyst - Data Analytics (Market Research Analyst) in Orlando, Florida

Marketing Analyst - Data Analytics (Market Research Analyst)

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Data Analysis Analyst is responsible for maintaining and implementing sound data collection and strategy for our organization's services. This role includes heavy technical knowledge in implementing Google Tag Manager, gathering insights from Google Analytics and other analytics platforms as well as knowledge of the marketing life cycle and common marketing channels.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Creates buy­in from multiple constituents in a collaborative cross­functional environment

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Minimum of 3 years’ experience serving in a data analyst capacity in marketing, finance, mathematics etc.

  • Experience using Google Analytics, Google Tag Manager, and implementing scripts

  • Experience with utilizing and working with various data visualization tools

  • Experience with various media api platforms such as Google Analytics/Adwords, Facebook, Linkedin etc

  • Experience with design and development of reporting tools and

  • Experience developing various forecasting and analytical models utilizing tools such as Excel

  • Experience managing out-sourced vendors

Supervisory Responsibilities

None.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2145 Metro Center 2145 Metro Center Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jun 8, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1805225

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled