Pearson Marketing Analyst - Data Analytics (Market Research Analyst) in Orlando, Florida
Marketing Analyst - Data Analytics (Market Research Analyst)
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The Data Analysis Analyst is responsible for maintaining and implementing sound data collection and strategy for our organization's services. This role includes heavy technical knowledge in implementing Google Tag Manager, gathering insights from Google Analytics and other analytics platforms as well as knowledge of the marketing life cycle and common marketing channels.
Responsibilities are applicable based on the position focus/channel
Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.
Provides insights which facilitate the development of plans for partner promotion
Executes against partner marketing plans to deliver results that exceed defined objectives
Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
Creates buyin from multiple constituents in a collaborative crossfunctional environment
4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
Minimum of 3 years’ experience serving in a data analyst capacity in marketing, finance, mathematics etc.
Experience using Google Analytics, Google Tag Manager, and implementing scripts
Experience with utilizing and working with various data visualization tools
Experience with various media api platforms such as Google Analytics/Adwords, Facebook, Linkedin etc
Experience with design and development of reporting tools and
Experience developing various forecasting and analytical models utilizing tools such as Excel
Experience managing out-sourced vendors
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Primary Location: US-FL-Orlando
Work Locations: US-FL-Orlando-2145 Metro Center 2145 Metro Center Orlando 32835
Organization: North America
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Jun 8, 2018
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1805225
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled