Pearson Director, Marketing Campaigns in Orlando, Florida
Under the direction of the Sr. Director, Marketing Campaign Strategy, and in partnership with the Marketing & Enrollment teams, you will be accountable for leading performance marketing campaigns across Pearson partners/clients to meet KPIs including:
Develop partner-specific marketing campaigns to accelerate profitable growth efficiently.
Develop a talented team of marketing managers that lead campaigns for our higher-education partners to attract new learners.
Serve as a key contact with Pearson partners on marketing strategy, plans, and performance and ensure a regular communication cadence with partners on marketing status.
Using customer data and continuous experimentation across organic, paid, earned and owned tactics, identify segmentation approach to personalize outreach from awareness to acquisition.
Serve as a primary contact with external agency partners on campaign planning, delivery, reporting, and optimization. Ensure processes and procedures tare followed to ensure quality standards while enhancing speed to market.
Contribute to the creation of targets for acquisition, spend, efficiency and throughput of new learners. Contribute to forecasting and performance reporting efforts to achieve maximum impact.
Collaborate with media, organic/SEO, creative and technology teams to engage learners meaningfully.
An advanced degree from an accredited institution or appropriate combination of education and significant experience
8+ years of experience in a similar role and preferably in a leadership position for 4+ years
4 + years of account management and/or client lead across campaign strategy development, integrated planning, process creation/improvement.
4+ years of people leadership experience with strong track record of developing talent.
Highly skilled at leading and influencing others in a constructive manner to build and sustain collaborative relationships to achieve business targets.
Expert in developing marketing campaigns to meet performance objectives across organic, paid and owned tactics using internal and external/agency teams.
A demonstrated ability to work remotely with minimal supervision (this is a remote-accessible position) under highly dynamic workloads with the ability to be highly effective while managing shifting internal expectations and priorities
Ability to work independently and collaboratively with stakeholders to drive action
Ability to work creatively, using a variety of resources with a track record of developing actionable recommendations from research data with a comfort level in using data to support or refute assumptions and recommendations
Passionate about staying up-to-date and engaged with industry expertise
Superior analytical, critical thinking, and communication skills to analyze, evaluate, synthesize, and present research and strategy
Excellent written, visual, and verbal communications skills effective with broad and diverse audiences
While this position is remote-eligible, it includes the potential of up to 20% travel. As such, candidate proximity to a major airport is preferred.
This position is eligible to participate in an annual incentive program.
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: Virtual Learning
Req ID: 6985