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Pearson Director, Brand & Creative Strategy - Chandler, AZ USA in Orlando, Florida

Director, Brand & Creative Strategy - Chandler, AZ USA

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Director, Brand Strategy is responsible for providing world-class marketing services for prospective and existing Academic Partners. The Director, Brand Strategy will leverage their significant experience & expertise in building, developing & leveraging client relationships in a complex matrix environment in order to deliver on business objectives. The role requires strategic account planning and tactical leadership, optimizing the performance of the overall brand and partnership.

The Director may develop or work with various internal/external teams to identify, manage, and deliver services, such as: the design & deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The Director, Brand Strategy utilizes significant senior advertising agency experience, strong marketing and communications skills and services to optimize partner relationships to exceed results. The Director may be allocated to focus on a particular component of the marketing life cycle and or service. This is Senior/Management level position which requires expert knowledge in leading a creative agency, client relationships, and the ability to work independently.

General Responsibilities

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Helps lead internal and external agencies on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.

  • Manages communications projects for various components of the marketing life cycle or services.

  • Helps to develop, execute and/or provide service management of marketing objectives.

  • Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.

  • Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.

  • Creates buy­-in from multiple constituents in a collaborative cross-­functional environment.

  • Hires, coaches and develops high-performing teams.

  • Manages and prioritizes opportunities to enhance client relationships and accelerate the decision-making process with multiple stakeholders involved.

  • Demonstrates a clear understanding of integrated marketing and provides input to cross-functional teams to develop new strategies.

  • Leads presentations and must be able to negotiate and articulate the brand’s value proposition to the Academic Partner.

  • Experience critiquing creative with objective and fundamentals based rationale, ability to lead creative/brand discussions with academic partner leadership.

  • Ability to create compelling presentations and to pitch new creative concepts.

Qualifications

  • 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience

  • Minimum of 7 years’ professional work experience including a mix of work at marketing or advertising agency or agencies and in account management or a related fields with proven ability to provide specific experience in the following areas as well as a deep understanding of creative and brand

  • Management across large and diverse teams with extensive experience in the following areas:

  • Initiating and managing large scale and complex projects across numerous cross functional and central marketing teams.

  • Extensive experience in planning and project management of multi-channel and multi-audience asset development.

  • Diversified background with specific knowledge of complex organizational team structures and processes to adeptly leverage internal resources to guide optimum collaboration (RS, IT, Creative, Copy, Conversion, all Media Channels, etc.)

  • Excellent strategic problem solving skills to guide team discussion and problem solving with consideration of multiple factors and stakeholders

  • Outstanding interpersonal skills with a high degree of maturity and professionalism

  • Customer service orientation with specific experience in handling high-profile, high-demand, senior level Academic Partners.

  • High degree of personal ownership and accountability to consistently deliver results in a fast paced and high-profile environment

Supervisory Responsibilities

  • Direct management of team and/or external agencies

#LI-TH1

#POLS

#CHAAZ

Key Words:

Marketing, Brand, Strategy, Agency, Client Management, Cross Functional collaboration

Benefits

  • Employee focused culture

  • Health benefits start immediately

  • Tuition assistance

  • Pet Insurance

  • 401K with Company Match

  • Paid volunteer days

  • Personal, Vacation, and Sick Time

  • Growth Opportunities

Check out Pearson's benefit website here: http://pearsonbenefitsus.com/

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-AZ-Chandler

Other Locations CA-ON-Toronto, US-IL-Elk Grove Village, US-FL-Orlando

Work Locations: US-AZ-Chandler-3075 West Ray 3075 W Ray Rd Park at San Tan Chandler 85226

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jun 20, 2019

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1908427

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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