Pearson ASU - Associate Community Manager in Orlando, Florida

ASU - Associate Community Manager



The Community Manager is responsible for defining the market opportunities, marketing, & analysis/optimization of the

organization's services and/or products which may include consumer & market insights, digital marketing, advertising,

and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.

General Responsibilities

  • Responsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing

  • channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends,

  • and investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an

  • effort to continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she

  • supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams &

  • Academic Partners which empower us to exceed our objectives.

  • Creates buy-in from multiple constituents in a collaborative crossfunctional environment


General Qualifications

● 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination ofeducation and experience

● Typically minimum of 3 years of experience in Social Media marketing, copywriting, brand/product managementand/or ad agency work experience.

● Experience conducting social media audits, gathering data around existing social presence and reach, currentbrand visibility, as well as potential audience size and interaction levels.

● Ability to manage social, online, and forum presence while ensuring a consistent brand voice and implementingengagement strategies.

● Demonstrated proficiency in social media, both earned and paid components, including but not limited toFacebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Google Plus, YouTube, Blogs & Micro blogs(WordPress, BlogSpot, poster us, Tumblr), Forums & Wikis, Location Based (Foursquare, Facebook places, Yelp),Q&A sites (Yahoo Answers, Quora), Bookmarking sites (Digg, Reddit, Stumbleupon), both personally andprofessionally

● Experience with media management platforms such as HootSuite, Spredfast, Expion, Sprinklr, Social Sprout, etc.

● Experience with developing, managing, analyzing, reporting, forecasting, and optimizing a portfolio of large scalemultifaceted social media campaigns

● Experience in digital marketing for lead generation, channels, sources, best practices and KPI’s

● Experience in the higher education industry a plus

Supervisory Responsibilities


Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Mar 8, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1718554