Pearson Director, Marketing Analytics in North York, Ontario

Director, Marketing Analytics

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Manager Market Research is responsible for responsible for setting the strategies and managing a team of Market Research Analysts who define the market opportunities, marketing, and analysis/optimization of the organization's services and/or products which may include consumer and market insights, digital marketing, advertising, and analytics. The MRM may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Direct a team of internal/external analysts who may or may not be also managing a team of analysts who:

  • Identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collect and analyze data on established and prospective customers, competitors, and marketing channels/sources.

  • Develop reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigate and evaluate marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepare and present materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provide insights which facilitate the development of plans for partner promotion

  • Execute against partner marketing plans to deliver results that exceed defined objectives

  • Provide world class marketing client service management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Create buy-­in from multiple constituents in a collaborative cross­-functional environment

  • Keep current with industry trends and leverage them to develop/test emerging concepts to improve the performance of their teams along with our results.

  • Develop a knowledge base, to leverage aggregate data to develop, implement and routinely update best practices for their respective area.

  • Create unique account management strategies that will exceed client and business objectives for entire function, location(s), or strategic clients.

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Market Research, Statistics, Behavioral Sciences, or equivalent discipline OR appropriate combination of experience and education

  • Minimum 7 years’ experience in product research & analysis, preferably for the education industry or an intangible product

  • Mgr. level position managing teams which requires expert experience in the following areas:

  • Experience with various analytics platforms such as; SAS, Google Analytics, SPSS,

  • Experience with utilizing various research methods and statistical sampling

  • Experience with analyzing consumer behavior, market dynamics such as opportunities and threats.

  • Experience developing and implementing research strategies

  • Experience with survey software such as Survey Monkey, Qualtrics, and or Confirmit

  • Experience managing out-sourced vendors

Supervisory Responsibilities

Manages a team of internal/external Research Analysts

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Other Locations CA-ON-North York, US-AZ-Chandler, US-IL-Elk Grove Village

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Aug 14, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1809402

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.