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Pearson Sr. Paid Search Specialist -Remote in Normal, Illinois

Sr. Paid Search Specialist -Remote - ( 2101293 )

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

(The role is remote for specific locations listed below)

Summary

The Sr. Paid Search Specialist is responsible for defining the market opportunities, marketing, & analysis/optimization of

the organization's services and/or products which may include consumer & market insights, digital marketing, advertising,

and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and

investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to

continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic

Partners which empower us to exceed our objectives.

  • Creates buy-in from multiple constituents in a collaborative cross-functional environment

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Qualifications - External

General Qualifications

  • 4-year degree from an accredited institution in Marketing, MIS or equivalent discipline OR combination of education and

significant experience

  • Minimum 3 years of paid search experience with Google Ads (Re-marketing, Display, Search) Bing Ads, Facebook

Traditional & Sponsored Ads and LinkedIn Advertising.

  • Experience managing at least 50k per month in paid search spend.

  • Experience with Google analytics, A/B and Multivariate testing applications.

  • Knowledge of web usability, user experience, and conversion optimization preferred.

  • Basic HTML/CSS; CMS (wordpress) experience preferred

  • Ability to create buy-in from multiple constituents in a collaborative cross-functional environment

  • Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds

performance goals

  • Professional oral and written communication skills for effective contact and presentation with stakeholders; including

management, marketing, creative, production, external clients and outside vendors.

  • Strong knowledge of Microsoft Excel and Office products (Word, Power Point).

  • Excellent analytical, organizational, project management skills and the ability to work under pressure with tight timelines.

Supervisory Responsibilities

None

Equal Employment Opportunity

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants,

including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location : US-FL-Orlando

Other Locations : US-FL-West Palm Beach, US-IL-Elgin, US-IL-River Forest, US-IL-Normal, US-AZ-Flagstaff, US-IL-Carbondale, US-IL-DeKalb, US-AZ-Glendale, US-IL-Davenport, US-IL-Joliet, US-FL-Miami, US-IL-Bloomington, US-IL-Champaign, US-FL-Daytona

Work Locations :

US-FL-Orlando-2101 Park Center

2101 Park Center DriveSuite 250

Orlando32835

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Travel : Yes, 25 % of the Time

Job Posting : Jan 26, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2101293

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