Pearson Director, Paid Media-Remote in Normal, Illinois
Director, Paid Media-Remote - ( 2104937 )
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
The Director of Paid Media is responsible for setting the strategies and managing a team of Media Managers and Specialists who define the market opportunities, marketing, and analysis/optimization of the organization's services and/or products which may include consumer and market insights, digital marketing, advertising, and analytics. This role may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.
Responsibilities are applicable based on the position focus/channel
Direct a team of internal/external specialists who may also be managing a team of analysts who:
Identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
Collect and analyze data on established and prospective customers, competitors, and marketing channels/sources.
Develop reports that interpret consumer behavior, market opportunities/conditions, marketing results,trends, and investment levels.
Investigate and evaluate marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
Prepare and present materials/findings both internally and externally for the marketing focus/channel he or she supports.
Provide insights which facilitate the development of plans for partner promotion
Execute against marketing plans to deliver results that exceed defined objectives
Create buy-in from multiple constituents in a collaborative cross-functional environment
Keep current with industry trends and leverage them to develop/test emerging concepts to improve the performance of their teams along with our results.
Develop a knowledge base, to leverage aggregate data to develop, implement and routinely update best practices for their respective area.
Create unique account management strategies that will exceed client and business objectives for entire function,location(s), or strategic clients.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
Minimum 7 years’ of experience in digital marketing for lead generation, channels, sources, best practices and KPI’s; generating strategic media initiatives and successfully developing & implementing media plans.
Manager level position managing teams which requires expert experience in the following areas:
Experience with various ads platforms such as; SA360, DV360, Google Campaign Manager, Microsoft Ads, Facebook Ads, Linkedin AdsoKnowledge of other media platforms such as; The Trade Desk, Yieldmo, CTV, Hulu, PandoraoExperience with Microsoft Office 360 and strong working knowledge of Excelo
Experience managing out-sourced vendors
Manages a team of internal/external Media Managers & Analysts
Primary Location : US-FL-Daytona
Other Locations : US-FL-West Palm Beach, US-IL-Elgin, US-IL-River Forest, US-IL-Normal, US-AZ-Flagstaff, US-IL-Carbondale, US-IL-DeKalb, US-AZ-Glendale, US-IL-Davenport, US-IL-Joliet, US-FL-Miami, US-IL-Bloomington, US-IL-University Park
Work Locations :
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Manager
Shift : Day Job
Job Posting : Apr 1, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2104937