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Pearson CWK- Ecommerce Executive in Noida, India

Job Description

You will also be responsible for the execution and daily optimization of digital marketing campaigns, including PPC, coupons,discounts, video, display advertising, and insight-driven reporting.

Plan, Execute and optimize the paid campaigns and advertising campaigns based on the briefs and ad performance

Identify opportunities to streamline and optimize intake and set up process

Review product copy and optimize through keyword research for Amazon

Keywords and competition ISBN identification for campaigns creation & Optimization

Make recommendations to continually improve performance by analyzing internal results, and competitive data, and keeping on top of industry trends.

Perform competitive analysis and determine how to target our biggest competitors within these marketplaces

Liaise between different divisions to effectively execute promotional initiatives.

Analyze data to determine ways to optimize performance to improve conversion rates, ACOS, and other key metrics.

Support the creation of category pages, brand stores, video ads and banners

Experience managing and updating the online product catalog—setting up new products and promotional items within predefined TATs on Amazon, Flipkart and other Ecomm channels

Existing Catalog Correction-Title, category, keywords, image correction for existing books

Requirements

Proven work experience as an Amazon Marketing Specialist.

A bachelor’s degree in a marketing course.

Hands-on e-commerce or online marketplace experience.

Knowledge of Amazon Vendor Central and paid advertising experience (pay-per-click) is a plus.

Digital Marketing Experience.

Excellent written and verbal communication skills.

Strong analytical and data interpretation skills.

Advanced Excel Skills

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Job: CONTINGENT WORKER

Organization: Higher Education

Schedule: FULL_TIME

Req ID: 9053

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