Pearson Manager Social Media in New York, New York
Manager Social Media - ( 2105459 )
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
The future demands that we help more students gain complex skills and knowledge that will help them achieve their goals in life. To deliver on this promise, Pearson invests heavily in developing products, services and tools that help students prepare for life and work and support educators to have a greater impact on outcomes.
We are looking for a dynamic marketing professional to take on the role of Social Media Manager supporting our direct to consumer (DTC) function. This role will help manage social media in support of our DTC products, with a specific focus on a college study app launching this summer in the US. The manager will report to the Marketing Director Campaign Strategy and will be responsible for day-to-day social community and channel management, along with the development of engaging and exciting digital content.
The ideal candidate will have strong marketing and communications experience working in cross-functional teams to build community and deploy both organic and paid content across multiple channels. This person will need a proven track record of being the digital voice for a major brand and should understand the implications of being at the helm of branded channels on a daily basis. The manager must be plugged into social and cultural trends with a deep understanding of Gen Z & young Millennial consumer behavior (university and college students), and understand how to leverage Pearson/the product brand as a contributor to the big conversations happening in the world. They will also be a culture ambassador inside the team and the company.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Be a trusted partner in developing and deploying social strategies and content to Pearson’s key growth and DTC goals, articulating metrics and path for success
Be a leading voice on all things Gen Z and young Millennials: a deep understanding on consumer segmentation, behaviors, content consumption habits, platform use, etc.
Develop social media content that helps Pearson connect to the above key audiences, growing positive brand and product perception and consumer relationships through earned and owned channels.
Develop social plans and content that support full funnel media strategies with an ultimate goal of driving conversions.
Provide day to day channel management for key channels, including writing and managing posts and engaging with the public on key themes surrounding our DTC products for university students
Manage the tools and platforms used in Pearson’s social listening program and compose social listening reports for major campaigns and/or reputation issues
Find innovative ways to tailor existing content allowing it to live in multiple places and channels, leveraging the unique strength of the channel and consumer behaviors.
Provide day to day management of a content and programming calendar in support of DTC products and campaigns for university studentsWork alongside agencies to implement social strategies, finding the balance between organic and paid activity, constantly testing, learning and optimizing
Strategic Decision Making : obtaining information and identifying key issues and relationships to achieve long-range business goals; accomplishing goals based on insights and resources
Aligning Performance for Success: supporting the business in achieving sales targets; empowering and equipping colleagues to drive progress towards common goals
Accountability and Ownership : taking ownership for content and social media work and driving achievement
Innovation : generating innovative solutions; trying different ways to solve problems and create opportunities for business growth
Collaboration and Partnering :identifying opportunities and taking action to build relationships between your area and other teams, departments and external organizations to help achieve business goals
Results, People and Values : delivering results, working effectively with and through others. Puts the consumer at the center of our purpose of helping people achieve their potential through learning.
At least 5 years of experience community managing social and digital platform for a consumer brand
Proven track record of creating engaging digital content in support of purpose led brand
Hands on experience as the day to day platform and community manager for a major brand
Experience developing sophisticated, hyper engaging content
Understanding of paid media tactics, including creating, tracking and communicating key performance indicators across digital channels
Ability to be a culture carrier within an organization and inspire others with positive attitude and enthusiasm
A high level of professionalism, maturity and accountability
Primary Location : US-NJ-Hoboken
Other Locations : US-CA-San Francisco, US-NY-New York
Work Locations :
Job : Marketing
Organization : Global Corporate Affairs & Marketing
Employee Status : Regular Employee
Job Type : Standard
Job Level : Manager
Shift : Day Job
Job Posting : Apr 16, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2105459