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Pearson Sr. Manager of Marketing Strategy in Montgomery, Alabama

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

We are seeking a Sr Manager of Marketing Strategy to bring Pearson’s new college study app direct to students in accessible, relevant and innovative ways. This person will be responsible for identifying, analyzing, and executing the growth strategies that scale subscribers and revenue. This role reports to the Director, DTC Marketing.


  • Leading the Higher Ed marketing upper funnel strategy. Hands-on implementation of marketing campaigns and tactics including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.

  • Develop an insights-led growth marketing strategy and initiatives that will drive volume, consideration, and subscriptions.

  • Lead and drive the timelines, budgets, strategy, and cross channel alignment for campaigns

  • Develop and manage the go to market plans that drive consistency in voice, tone and message across all channels

  • Manage internal and external creative and media partners to deliver business objectives.

  • Develop creative briefs for Creative. Taking research, information and insights and distilling them down into a singular strategic idea for Creative teams to operate from

  • Work with cross-functional Higher Ed, Product, and DTC teams to identify and execute growth opportunities.

  • Responsible for synthesizing the most impactful insights around the consumer, their needs (articulated and unarticulated), emotional drivers, product, communications and brand positioning.

  • Create communications strategy and platform to effectively reach target audience to drive business & brand impact.

The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $110K. This position is eligible to participate in an annual incentive program.

Benefits available to eligible employees can be seen at:


The Essentials

  • Retail or consumer goods experience is required.

  • Subscription experience is a plus.

  • Agency experience is a plus.

  • Experience working in highly cross-functional and matrixed organizations.

  • Excellent strategic, analytical and quantitative skills

  • Ability to work with business owners to define key business questions and to build data-driven analyses that answer those questions.

  • Confident leader who can prioritize well and communicate clearly, both verbal and written, across all levels of the organization with a proven ability to influence others.

  • Takes action with strengths in problem solving, issue-resolution, ability to work in a deadline driven work environment, attention to detail, and ability to multitask.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: Higher Education

Schedule: FULL_TIME

Req ID: 2161