Pearson Product Marketing Manager in Melbourne, Australia
Our purpose: at Pearson is to help everyone achieve their potential through learning. At the heart of this is a commitment to sustainable practices and meaningful, measurable outcomes.
Diversity: At Pearson we value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do, while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential. We foster a work environment where we reflect our customers and learners, and where our people can be themselves.
Our company: We are the world’s leading learning company. Our ability to help people learn is built on our ability to grow with and adapt to a constantly evolving market. Our 20,000+ employees around the world in 70 countries in which we operate are dedicated to doing just that: creating the digital-first, accessible and sustainable learning resources that prepare tens of millions of people each year for a lifetime of learning.
Our team : Pearson Online Learning Services (POLS) creates long term partnerships with universities to enable the development and delivery of high-quality online courses, increasing access to high quality online education for students all over Australia and anywhere in the world. We care deeply about increasing access and equity in education and we help to achieve this through the provision of capital investment and a subsequent set of services, including academic and learning design services, marketing, student recruitment and student retention, to acquire and retain students.
This role is within the Digital Marketing Team who provide high-quality experiences through developing and executing student acquisition and retention strategies for the university programs we partner with universities to deliver.
We are seeking an experienced, strategic, and creative product marketer to develop insights-led product positioning for each of our university programs and play a key role in how we launch new programs to market. This person will be responsible for deeply understanding customer needs, the market and competitor offerings to develop product positioning and messaging, communicate it to internal teams to operate from and be accountable for continuous improvement to ensure sustainable long-term growth. This role is partner facing and requires collaboration with internal and external teams and exceptional stakeholder management, communication, and people skills. This role would suit a strategic, confident, and inquisitive marketer with experience in turning impactful customer, competitor, and market insights into actionable opportunities, with a passion to operate in a highly competitive landscape.
What you will do:
Collaborate with colleagues throughout the product development process to understand the product and who it is intended for
Source and synthesise qualitive and quantitative insights to deeply understand customer needs, the market and competitor offerings
Use these insights, to develop competitive product positioning and messaging to reach and communicate the product value effectively to the target audience
Champion the strategy developed and communicate this effectively to internal teams responsible for creating the go to market activities required to bring it to life
Accountable for continuous improvement to ensure competitiveness and long-term sustainable growth.
Maintain an in-depth knowledge of the market, competitor offerings and target audiences for each product
To be successful in this role, you'll ideally have:
A marketing professional with demonstrated experience as a product marketer and skills in developing positioning, messaging and go to market strategies for B2C products and services
Proven strategic, analytical, and quantitative skills with an ability to develop insights and strategy.
Relevant experience in digital marketing, product marketing, and/or advertising
Bachelor's degree in marketing, communications, advertising or equivalent.
Developed internal and external stakeholder management.
Want to work flexibly from home to suit your lifestyle? Pearson is committed to supporting a diverse and adaptable workforce through hybrid work practices and has adopted flexible remote and virtual working. Where possible our employees can choose to manage their attendance to the office more flexibly. Join our team and work remotely while still being engaged and part of a dynamic and supportive team. When you are not home, you’ll be in Melbourne, based in stunning, heritage-listed offices in Melbourne's Docklands, you have everything at your door step, not to mention the easy 2 minute walk from Southern Cross Station.
To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here The Power of Difference at https://www.pearson.com/careers/diversity-and-inclusion.html
If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson. Click ‘Apply Now’ to create your application online.
Organization: Virtual Learning
Req ID: 502