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Pearson Digital Marketing Coordinator in Melbourne, Australia

Digital Marketing Coordinator

Description

It’s no secret that a good education has the power to change lives. The challenge lies in the pace with which Australia’s educational landscape is transforming. It’s no longer just about providing access, but also ensuring progress.

As the world’s leading learning company, we’re helping learners of all ages and stages across Australia reach their education goals, and find their way to a robust and fulfilling life.

Based in stunning, heritage-listed offices in Melbourne's Docklands, you have everything at your door step, not to mention the easy 2 minute walk from Southern Cross Station.

University Partnerships work with some of Australia’s leading Universities to launch and grow their online education programs at scale and with speed. This is an outstanding opportunity to be part of a growing and diverse team.

The Digital Marketing team is responsible for planning and executing successful lead generation programs and engaging retention initiatives, across various touchpoints in the student journey, for our university partners.

We're seeking an enthusiastic digital rising star for a 12 month fixed term contract to join Pearson as a Digital Marketing Coordinator. Reporting to the Head of Digital Marketing Services, this role will be responsible for supporting the team's initiatives across the marketing calendar.

Key Responsibilities:

  • Support the Digital Marketing team to implement tactical plans, coordinate activities with our creative and media agencies, and reporting and analytics

  • Working with agency on media research, buying, trafficking and reporting including display, SEO, SEM, email, social and programmatic

  • Manage creative development process including creative briefing, manage timings, web content management, proof reading, QA and testing

  • Campaign management - creation and management of email and mobile communications

  • Monthly campaign and operational reporting and insights

  • Monitor the latest technologies and market trends

Qualifications

  • Relevant tertiary qualifications

  • 2 years previous experience in marketing and/or agency work experience

  • Proficiency with the Microsoft Excel, CMS, email platforms, Google Analytics, Social Platforms and Google Adwords

Highly desirable:

  • Experience with Salesforce Marketing Cloud, Drupal, Google Tag Manager and Google 360, Google Adwords Certified

If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson. Click ‘Apply Now’ to create your application online.

At Pearson, we value the employee journey and pride ourselves in building an inclusive and diverse culture.

#LI-DR1

Primary Location: AU-VIC-Melbourne

Work Locations: AU-Melbourne-707 Collins 707 Collins Street Goods Shed South Melbourne 3008

Job: Marketing

Organization: Core

Employee Status: Fixed Term

Job Type: Standard

Shift: Day Job

Job Posting: Jun 6, 2019

Job Unposting: Ongoing

Schedule: Full-time Temporary

Req ID: 1907547

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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