Pearson Digital Marketing Coordinator in Melbourne, Australia
Digital Marketing Coordinator
It’s no secret that a good education has the power to change lives. The challenge lies in the pace with which Australia’s educational landscape is transforming. It’s no longer just about providing access, but also ensuring progress.
As the world’s leading learning company, we’re helping learners of all ages and stages across Australia reach their education goals, and find their way to a robust and fulfilling life.
Based in stunning, heritage-listed offices in Melbourne's Docklands, you have everything at your door step, not to mention the easy 2 minute walk from Southern Cross Station.
University Partnerships work with some of Australia’s leading Universities to launch and grow their online education programs at scale and with speed. This is an outstanding opportunity to be part of a growing and diverse team.
The Digital Marketing team is responsible for planning and executing successful lead generation programs and engaging retention initiatives, across various touchpoints in the student journey, for our university partners.
We're seeking an enthusiastic digital rising star for a 12 month fixed term contract to join Pearson as a Digital Marketing Coordinator. Reporting to the Head of Digital Marketing Services, this role will be responsible for supporting the team's initiatives across the marketing calendar.
Support the Digital Marketing team to implement tactical plans, coordinate activities with our creative and media agencies, and reporting and analytics
Working with agency on media research, buying, trafficking and reporting including display, SEO, SEM, email, social and programmatic
Manage creative development process including creative briefing, manage timings, web content management, proof reading, QA and testing
Campaign management - creation and management of email and mobile communications
Monthly campaign and operational reporting and insights
Monitor the latest technologies and market trends
Relevant tertiary qualifications
2 years previous experience in marketing and/or agency work experience
Proficiency with the Microsoft Excel, CMS, email platforms, Google Analytics, Social Platforms and Google Adwords
- Experience with Salesforce Marketing Cloud, Drupal, Google Tag Manager and Google 360, Google Adwords Certified
If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson. Click ‘Apply Now’ to create your application online.
At Pearson, we value the employee journey and pride ourselves in building an inclusive and diverse culture.
Primary Location: AU-VIC-Melbourne
Work Locations: AU-Melbourne-707 Collins 707 Collins Street Goods Shed South Melbourne 3008
Employee Status: Fixed Term
Job Type: Standard
Shift: Day Job
Job Posting: Jun 6, 2019
Job Unposting: Ongoing
Schedule: Full-time Temporary
Req ID: 1907547
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.