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Pearson Digital Content Marketing Manager in Melbourne, Australia

Digital Content Marketing Manager

Description

Driving the strategic development and execution of Content to achieve funnel conversion targets. Collaborating with Performance Media to execute a content led always on approach across digital mediums including owned and paid channels to support the Pearson APAC objectives.

Ultimately, the goal is to integrate a strong mix of content marketing and digital expertise to drive a cohesive always on funnel - unifying the customer journey and delivering positive ROI for e-commerce, demand generation and channel enablement.

Working closely with the Digital team, campaigns and external agencies, wider Pearson Marketing team and other business units to deliver, optimise and measure content led always on and campaign specific content marketing initiatives. At this capacity, the Digital Content Marketing Manager is tasked to complete all other duties as required.

Key Responsibilities:

  • Drive, manage and deliver content marketing initiatives to optimise a cohesive funnel approach from awareness, consideration and conversion.

  • Create, implement and coordinate content and communications including writing/optimising a range of compelling stories, articles, case studies, blogs, web content and other relevant assets to be used based on the fundamentals of SEO and SEM.

  • Work collaboratively with the Performance team and agencies, to lead and execute owned and paid content marketing strategies and tactics to support growth.

  • Provide analysis and content reports generating insights and recommendations to enable further optimisation initiatives to drive conversion and also inform wider marketing decisions.

  • With strong stakeholder engagement skills, you will engage with multiple stakeholders across Marketing and the wider business to ensure alignment with the business objectives

  • Drive weekly, monthly, quarterly optimisation tactics that consistently improve content conversion goals and efficiencies.

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Qualifications

  • Experience in high performing Copy writing and/or communications teams

  • Digital Media expertise is key for this role

  • Ideally at least 5 years working in Communications and Digital Marketing execution.

  • Proven level of technical and professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise.

  • Proven ability to drive Content through a marketing funnel, via relevant media channels and successfully reporting on return on investment

If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson. Click ‘ Apply Now ’ to create your application online.

At Pearson, we value the employee journey and pride ourselves in building an inclusive and diverse culture.

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Primary Location: AU-VIC-Melbourne

Work Locations: AU-Melbourne-707 Collins 707 Collins Street Goods Shed South Melbourne 3008

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Posting: Nov 28, 2019

Job Unposting: Dec 28, 2019

Schedule: Full-time Regular

Req ID: 1915245

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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