Pearson Content Marketing Manager in Melbourne, Australia
Content Marketing Manager
It’s no secret that a good education has the power to change lives. The challenge lies in the pace with which Australia’s educational landscape is transforming. It’s no longer just about providing access, but also ensuring progress.
As the world’s leading learning company, we’re meeting this challenge with Australia’s most comprehensive blend of digital learning formats, printed texts, educator training resources, assessments, services and online assets.
Based in stunning, heritage-listed offices in Melbourne's Docklands, you have everything at your door step, not to mention the easy 2 minute walk from Southern Cross Station.
About the team:
University partnerships work with some of Australia’s leading Universities to launch and grow their online education programs at scale and with speed. This is an outstanding opportunity to be part of a growing and diverse team.
About the role:
As Content Marketing Manager you will take ownership of the content strategy across the entire student lifecycle. You will lead and manage a content portfolio across multiple digital assets and proactively seek ways to better engage students, advising on email marketing activities and reengagement plans as well as other touch points – phone, social, web, and direct.
Develop content marketing strategies and re-engagement plans for the University Partnerships portfolio
Build strong relationships with the creative/content agencies and project-manage their workflow and ensure key initiatives launch on time and are optimised well to achieve acquisition targets.
Create detailed content planning documents (and processes) to outline various student touch points and develops content for various segments and student personas based on user needs identified via market research, analytics and internal data
Drive test and target campaigns, analyses data on content performance and provides reports to key stakeholders
Generates high impact long form and micro copy for promotional pages, application screens and campaigns to increase revenue and meet overarching business objectives
Provide strategic partnership to cross-functional areas to ensure integrated communications plans and content roadmaps are aligned by managing an active content program of work
5 years’ experience in digital marketing and initiating, planning and executing digital content
BA/BS degree in Marketing or equivalent discipline
Strong knowledge of UX principles and experience working in cross-functional, agile teams
Creatively minded with experience in implementing marketing programs that engage, inform and motivate
Our opportunities need innovative thinkers to drive the business forward. We are looking for people who can lead the way with enthusiasm, vision and inspiration.
Now it’s time to tell us about you, why you are passionate about learning and why you want to work with Pearson. Click ‘Apply Now’ to create your application online.
At Pearson, we value the employee journey and pride ourselves in building an inclusive and diverse culture.
Primary Location: AU-VIC-Melbourne
Work Locations: AU-Melbourne-707 Collins 707 Collins Street Goods Shed South Melbourne 3008
Employee Status: Fixed Term
Job Type: Standard
Shift: Day Job
Job Posting: Aug 13, 2019
Job Unposting: Ongoing
Schedule: Full-time Temporary
Req ID: 1909849
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.