Pearson Growth Product Manager in Madrid, Spain
About the role
We are seeking a passionate Growth Product Manager to lead our direct-to-consumer product retention strategy. Reporting to the VP Commercial Product Manager Consumer ELL, as Growth Product Manager you will work alongside product managers, engineers, data analysts, UX/UI, and sales and marketing teams to identify the biggest opportunities in the global language online and mobile learning space. You will own the strategy, roadmap, and execution of key growth product initiatives that optimize Pearson’s ELL direct-to-consumer experience and digital customer acquisition. Your main responsibility will be to determine and execute on the critical levers needed to drive product adoption and use. Working with cross-functional teams such as product management and technology, you will provide actionable insights through data analytics, pre-post analysis, data mining, and various financial models. The ideal candidate should be an independent, collaborative, solution-oriented performer, skilled and experienced with using data to drive growth and easily quantifiable business outcomes.
Your key responsibilities
Improve product experiences iteratively with speed
Define and develop KPI reporting
Build metrics into both existing and new data systems and reporting platforms
Partner with marketing to research and recommend USPs for marketing acquisition campaigns
Quantitative A/B testing on mobile and web product learning journey
Perform qualitative research and bring in customer insights to product development
Optimize support flows
Create standard and evolving reporting capabilities to support the product team and broader organization by providing access and transparency to critical data
Support the development of site analytics reporting using Google Analytics and Customer Data Platform to measure and understand consumer behavior on site, ranging from pathing and funnel analysis to product interaction; perform deep dive analyses to identify pain points within the mobile and online experience and work with product team to share results and implement related business solutions
Lead post-purchase product strategy development, executions and experiences
Measure customer sentiment through NPS, reviews, surveys and referral activity
Lead testing program from hypothesis development, experiment design, data gathering and data analysis
Ability to mine, extract and interpret consumer insights
Drive “hacker” mentality in product teams
Degree or equivalent preferred
Experience in a quantitative or analytical role within ecommerce, consumer or marketing analytics.
Extensive experience in product management or educational technology
Experience in leading in-house staff, freelance writers, and editors
End-to-end digital project management experience
Demonstrated business product strategy expertise with a successful record of bringing new products to market
Success driving product adoption utilizing B2B and B2C strategies
Experience in education, learning, or assessment field preferred
Experience in agile product management methodologies
Experience with working on large multidimensional datasets
Google Analytics, QlikView, SQL/Other database
Proficiency in Excel and Power Point
Exposure to Customer Data Platforms
Strong ability to build relationships cross-departmentally to lead, engage and motivate a for top results
Build trust, positively influence others to achieve the expected results
Knowledge of digital learning design practices
Ability to deal with ambiguity while driving towards deadline
Sound business and technical acumen, with the ability to navigate a complex and highly matrixed organization effectively
Establish effective and positive communication lines to multiple stakeholders
Ability to juggle multiple priorities and deadlines, remaining pragmatic and results-focused
Excellent written and verbal communication skills and interpersonal skills
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
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Job: PRODUCT MANAGEMENT
Organization: English Language Learning
Req ID: 5916