Pearson Writer - Brand Storyteller in London, United Kingdom

Writer - Brand Storyteller


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.

Global Corporate Affairs & Marketing (GCAM) communicates Pearson's unique position as the world's learning company, while building strong and enduring relationships with our key stakeholders across the global audiences around the world. We focus on helping to strengthen our reputation with policymakers, influencers, the general public, and our employees. We ensure that our brand, communication, digital, and marketing efforts are being driven with global consistency. Collectively, our work is anchored in building a strong global Pearson brand with social purpose at its heart.

We are looking for a Writer to support on all aspects of developing original content for Pearson, as part of the new Storytelling Team. You will be part of a dynamic editorial team that will discover and develop story ideas and pitch them to internal clients across the business; your stories will reach both internal and external audiences. Your beat will be everything Pearson. A sample week could include writing the story of a maverick elementary school principal in Texas who is bringing learning to life for her students; interviewing an adult learner in the United Kingdom who is changing his future by learning to read and write; working to deconstruct a product’s end benefit and writing copy that brings that product to life in a compelling and relevant way. You will work closely with Pearson stakeholders and business units across the world, including: Marketing, Product, Sales, Consumer Insights, and Social Impact.

Reporting to the Director, Brand Storytelling, you will be part of a storytelling team that creates meaningful content across channels and mediums to capture and breathe life into Pearson’s brand essence, whilst supporting our strategic goals and priorities.

Collaboration, partnership, and active stakeholder management are foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth are key.

Key Responsibilities:

  • Creates compelling content (written and digital)

  • Transforms high-level themes and raw consumer data into engaging stories and effective messaging

  • Works with Research and Insights team to use consumer, category, and cultural research to inform story ideas that are on-brand and aligned with our vision and goals.

  • Continually tracks the competitive landscape to ensure outside-in, holistic perspective

  • Works within and maintains brand identity standards across channels

  • Manages multiple constituents in a collaborative cross-functional environment and works closely with all teams within GCAM


Key Skills/Attributes:

  • Journalism or comparable degree preferable

  • Excellent writing skills, ability to communicate ideas clearly and concisely

  • Superior editing skills, whilst under time constraints, without compromising quality

  • Creative thinker willing to stretch and learn

  • Embraces a growth mindset and is innately curious

  • Experience working with consumer research and applying those insights to story development

  • Experience writing content for several mediums

  • Comfortable generating and managing editorial calendars

  • Strong interpersonal skills and enthusiastic team player

  • Communication - You have developed interpersonal skills and use these to influence outcomes with persuasiveness and candor. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly.

  • Interpersonal and relationship-building skills – You will have a track record of excellent internal and external stakeholder management at all levels.

  • Global Perspective – You have experience operating in a global environment and are able to demonstrate international cultural agility.

  • Deliver Results – You have a track record of achievement of goals.

  • Time Management - Excellent organizational and time management skills, coupled with the proven ability to set priorities, manage deadlines, and make data-driven decisions.

  • Judgment and problem-solving skills – You demonstrate sound judgement in assessing business issues and make decisions that balance a variety of factors and considerations whilst always maintaining the integrity of the core values.

  • Organized- ability to manage resources effectively.

Personal Qualities:

  • Brave - Resilient – operating under pressure and to tight deadlines

  • Accountable - Integrity & Delivers what is promised;

  • Decent – Represents Pearson’s values and believes in the company mission, is a trusted confidant to colleagues and external sources

  • Imaginative – Finds insights to tell Pearson’s story and tells compelling stories simply.

Closing date Friday 4th May 2018

Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Global Corporate Affairs & Marketing

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Apr 24, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1803011

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.