Pearson Senior Marketing Executive in London, United Kingdom
Senior Marketing Executive - ( 2104244 )
About Pearson & BTEC
Pearson is the UK's largest education company, offering academic, vocational and work-based learning qualifications, including our range of BTEC qualifications. Our mission is to help people make progress in their lives through learning and we’re looking to add to our talented team who make it all possible.
BTECs are high-quality, career-focused qualifications grounded in the real world of work. BTEC courses focus on skills-based learning and are designed around themed units. This practical approach allows BTEC learners to develop and apply the knowledge & skills that employers, colleges and universities are looking for & fulfil their academic potential.
About the role
This is an exciting role in which you will develop and execute marketing campaigns to grow the awareness and perception of Pearson BTEC among our key school audience. Together with the Marketing Manager you will help create a solid reputation for Pearson BTEC among consumers (learners, adults, parents), and customers (teachers and tutors) through effective marketing campaigns.
If you’re full of engaging marketing campaign ideas and would like to join our friendly team - we’d love to hear from you.
What you’ll be doing
Proactively building clear campaign plans and reports and presenting these to internal stakeholders
Executing those plans through marketing campaigns multi-channel campaigns (e.g. press, print, DM, email, social, sales, websites, PPC, display, etc.) to enhance the awareness and the positive equity of the BTEC brand among key audiences
Executing a social strategy to engage learners and educators with the BTEC brand
Assisting with the administration of educator events and conferences
Working with a wide array of stakeholders, including external agencies and influencers
Proactive monitoring & analysis of campaign data to ensure marketing effectiveness & drive performance
Create and share plans and activities to ensure the efficient and timely deployment of all campaigns, deliver with exceptional attention to detail and accuracy
Ensure that all communications are technically accurate, include key messages and connect with customers in an engaging way
Demonstrating copywriting & proofing skills, creativity and excellent communications with a customer-focused mindset and a 'can do' attitude.
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Who are we looking for?
You will be a customer-focused marketer who is happy to get stuck in, who enjoys collaborating with others to develop and deliver high-quality marketing campaigns. The key skills we are looking for are :
Experience of planning, developing and delivering B2B multi-channel marketing campaigns, ideally to deliver direct revenue or lead generation.
Confidence in campaign tracking and evaluation including data analytics
Great copywriting skills
Ability to build & maintain strong stakeholder relationships plus strong communication skills
High levels of organisation and attention to detail
A positive and proactive attitude, and a passion for education and learning, both as an industry and when it comes to your own development
In return, Pearson offers a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
A salary of up to £32,000
A flexible working culture and policy (25 days annual leave plus bank holidays (rising by 1 day per year to 30 days total - with options to carry over 5 days leave, and buy/sell options)
Great opportunities to develop and progress in your career
Generous Pearson Pension Plan and Life Insurance
Option to join the Pearson Healthcare & Dental Plans
Access to our 24/7 Employee Assistance programme
Access to our MyDiscounts scheme
Primary Location : GB-GB-Oxford
Other Locations : GB-GB-London
Work Locations :
Halley CourtJordan Hill
Job : Marketing
Organization : Core
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Travel : No
Job Posting : Apr 27, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2104244