Pearson Partnership Marketing Manager in London, United Kingdom

Partnership Marketing Manager

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Overview

This is an outstanding opportunity to be part of an innovative online learning service. Working in partnership with universities across the UK, the division provides online learning services including marketing, student recruitment, course content development, training and ongoing student support.

This role will suit a highly motivated marketing professional with a strong account management, business partner or agency background. They will thrive on operating in a complex multi-stakeholder environment which will include numerous university stakeholders, internal specialist marketing functions, and recruitment (sales) teams, as well as an external network of agencies and vendors.

Purpose of the position

The purpose of this account management role is to build a high-trust partnership relationship with university stakeholders, enabling the delivery of a set of acquisition activity plans which will be pivotal to our commercial success. Within that context, it will include working in close collaboration with agency partners and Recruitment Managers, on the development and execution of lead generation and nurture plans.

Core tasks and responsibilities

Key responsibilities will include the following:

  • Developing a strong, high-trust relationship within a complex stakeholder network operating in the partnership university. This is likely to include a range of people from the university’s marketing function, academics and administrators from within each school or faculty, and a central administrative functions.

  • Working in close collaboration with the partnership Recruitment Manager (sales) and lead generation function, joint responsibility for the delivery of student registrations for each programme within the portfolio. This will include the continuous scrutiny of the sales pipeline using a range of reporting tools.

  • Working in close collaboration with agency partners on the development and delivery of lead generation and conversion campaigns for all programmes within the portfolio. This will include taking responsibility for managing agency performance against targets, within an established master service agreement.

  • Owning responsibility for the creation and execution of annual and quarterly acquisition activity plans. These will include both lead generation and nurture campaigns and the scheduling of marketing asset development and execution. This will require close collaboration with internal specialist marketing functions, the recruitment team and external vendors.

  • Owning responsibility for the marketing asset bank for the university partnership including the development of new pieces and refreshing existing pieces as appropriate.

  • Working closely with the insight, lead generation and launch functions to bring new programmes to market. This will include helping to develop the positioning and promotions mix for each programme and the necessary briefs for internal service providers and external agencies.

  • Being an effective member of the business unit management team which will be led by the Head of Partnership. This will include both launching new programmes and the continuous enhancement of on-going service delivery by Pearson.

Key relationships

Internal

  • Head of Marketing, Head of Recruitment, Head of Launch and Change Management and the Head of the University Partnership

  • Partnership Recruitment Manager, and the managers of specialist marketing services including lead generation, launch and CRM.

External

  • External agency account managers

  • University partnership marketing, faculty and administrative functions staff

Qualifications

Professional profile

Training / Competencies

Essential

  • Degree or equivalent professional qualifications

  • Excellent written and oral communications skills

Experience

Essential

  • Experience working in a large/busy marketing environment

  • Experience working as a marketing account manager or business partner

  • Experience working in a matrix environment or with multiple internal stakeholders and clients

  • Experience taking responsibility for the delivery of marketing outputs and KPIs against specific plans

Desirable

  • Experience working closely with a B2C sales team

  • Experience of the Higher Education sector

#LI-CL

Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Apr 16, 2018

Job Unposting: May 18, 2018

Schedule: Full-time Regular

Req ID: 1805908

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.