Pearson Partnership Marketing Manager in London, United Kingdom
Partnership Marketing Manager
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
This is an outstanding opportunity to be part of an innovative online learning service. Working in partnership with universities across the UK, the division provides online learning services including marketing, student recruitment, course content development, training and ongoing student support.
This role will suit a highly motivated marketing professional with a strong account management, business partner or agency background. They will thrive on operating in a complex multi-stakeholder environment which will include numerous university stakeholders, internal specialist marketing functions, and recruitment (sales) teams, as well as an external network of agencies and vendors.
Purpose of the position
The purpose of this account management role is to build a high-trust partnership relationship with university stakeholders, enabling the delivery of a set of acquisition activity plans which will be pivotal to our commercial success. Within that context, it will include working in close collaboration with agency partners and Recruitment Managers, on the development and execution of lead generation and nurture plans.
Core tasks and responsibilities
Key responsibilities will include the following:
Developing a strong, high-trust relationship within a complex stakeholder network operating in the partnership university. This is likely to include a range of people from the university’s marketing function, academics and administrators from within each school or faculty, and a central administrative functions.
Working in close collaboration with the partnership Recruitment Manager (sales) and lead generation function, joint responsibility for the delivery of student registrations for each programme within the portfolio. This will include the continuous scrutiny of the sales pipeline using a range of reporting tools.
Working in close collaboration with agency partners on the development and delivery of lead generation and conversion campaigns for all programmes within the portfolio. This will include taking responsibility for managing agency performance against targets, within an established master service agreement.
Owning responsibility for the creation and execution of annual and quarterly acquisition activity plans. These will include both lead generation and nurture campaigns and the scheduling of marketing asset development and execution. This will require close collaboration with internal specialist marketing functions, the recruitment team and external vendors.
Owning responsibility for the marketing asset bank for the university partnership including the development of new pieces and refreshing existing pieces as appropriate.
Working closely with the insight, lead generation and launch functions to bring new programmes to market. This will include helping to develop the positioning and promotions mix for each programme and the necessary briefs for internal service providers and external agencies.
Being an effective member of the business unit management team which will be led by the Head of Partnership. This will include both launching new programmes and the continuous enhancement of on-going service delivery by Pearson.
Head of Marketing, Head of Recruitment, Head of Launch and Change Management and the Head of the University Partnership
Partnership Recruitment Manager, and the managers of specialist marketing services including lead generation, launch and CRM.
External agency account managers
University partnership marketing, faculty and administrative functions staff
Training / Competencies
Degree or equivalent professional qualifications
Excellent written and oral communications skills
Experience working in a large/busy marketing environment
Experience working as a marketing account manager or business partner
Experience working in a matrix environment or with multiple internal stakeholders and clients
Experience taking responsibility for the delivery of marketing outputs and KPIs against specific plans
Experience working closely with a B2C sales team
Experience of the Higher Education sector
Primary Location: GB-GB-London
Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Apr 16, 2018
Job Unposting: May 18, 2018
Schedule: Full-time Regular
Req ID: 1805908
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.