Pearson Marketing Manager, Online Learning Short Courses in London, United Kingdom
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company.
At Pearson (FTSE 100) we believe in the power of difference; harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. That’s why we’re committed to ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment that’s inclusive and diverse — and where our people can be themselves — so we can reflect the customers and learners we serve. You can learn more about our commitment to a diverse and inclusive culture here:
We are delighted to be awarded Gold against the Investors in People standard in the UK; we are confirmed by Stonewall in the Top 100 Employers LGBTQ+ UK employers; we are a Disability Confident committed employer, and committed to the Race Charter; we were recognised in the Best Employers for Diversity 2019 awards; we were featured on The Forbes List of Best D&I Employers; we are a Working Mums Top Employer and Age Positive employer. Pearson is a truly global family, and listed on the London and New York Stock Exchanges. We are proud to offer an exceptional and supportive environment to develop your professional career!
Your Career Opportunity
Marketing Manager, Online Learning Short Courses
Based in central London office with flexible options for work from home days
Permanent & full-time working 37.5 hours per week
Reporting to Senior Marketing Manager
This is an exciting opportunity to be part of Pearson’s growing online learning services business in the UK. Working in partnership with leading UK universities across the country, the Pearson Online Learning Services (POLS) teams provide services including marketing, student recruitment, course content development, training and ongoing student support as part of our online programme management services. With a start-up mentality, every member of our team responds positively to innovation, and are willing to challenge current practice and to be challenged themselves.
The Marketing Manager role is created specifically to manage the Marketing strategy for the University of Oxford – online short courses portfolio. The role is an all-encompassing marketing management role, with a responsibility for developing and executing Short courses specific marketing strategy with the goal of meeting strategic and commercial objectives. This position is mainly business to customer (B2C) focused. This role will be working closely with the Senior Marketing Manager, key Oxford partnership stakeholders and collaboratively with functional marketing experts within the POLS team, in exploring ways to reach potential target audiences and developing the best marketing campaign and customer journey to convert the target audience into learners. The role will also be working closely with the UK Learns Marketing Manager to develop strategies selling courses through our UK Learns (online courses) marketplace.
Your Key Responsibilities
The Marketing Manager will be the subject matter expert and advocate for the Oxford partnership portfolio within the Marketing team. They are responsible for developing and implementing domestic and international marketing campaigns in order to achieve business objectives.
Lead the development and implementation of multichannel marketing activities based on customer insight, performance analysis, research and competitive intelligence review
Lead the development of campaign propositions, audience segmentation and messaging matrix
Manage and allocate budget in an effective way to bring return on investment
Continuous optimisation – ensure that campaign performance is optimised regularly based on performance data, customer insight and market research insight.
Responsible for building a healthy pipeline of leads that converts the target audience into learners.
Responsible for briefing internal stakeholders and external stakeholders in the delivery of the marketing campaign
Collaborate with functional specialists within the team (Content, Email Marketing, SEO and Web, Paid Media, B2B) to ensure activities across all channels are executed in the most impactful way
Effectively coordinate cross-channel marketing activities to ensure a holistic and integrated approach.
Accountable for quality checking all marketing output to ensure accuracy and brand compliance.
Work with the Senior Marketing Manager to manage all relevant marketing agency performance and relationships.
Campaign performance management
Analyse campaign performance in collaboration with marketing agencies and functional experts to drive optimisation
Responsible for regular campaign performance reporting to relevant senior stakeholders
Accountable for performance targets
Act as first point-of-call for Oxford portfolio related marketing queries for both internal and external stakeholders
Collaborate with the University of Oxford stakeholders to ensure consistency of brand
Represent Marketing in relevant meetings and to present marketing strategy to stakeholders.
Develop new and innovative methods to cost-effectively reach audiences, improving media effectiveness, enhancing positioning and meeting business objectives
Regularly explore channels and tactics to drive cost effectiveness and economies of scale
Develop test plans for new tactics to ensure performance is captured, measured and learnings applied.
Apply a customer experience centric principle to all marketing planning.
Contribute to the departmental effectiveness by making suggestion on process and output improvement
Demonstrate the organisation's core values (brave, decent, accountable, imaginative) in daily activities
Our Successful Candidate
We are looking for an innovative, resourceful individual, with a talent for drawing actions from data and customer insight to improve marketing performance. This role is ideal for a professional with experience in delivering digital marketing strategy for online products or services, that drives results, well-versed in multi-channel (organic and paid) campaign development, excels in performance analysis with strong commercial acumen and stakeholder management skills. We welcome applicants with the following:
An undergraduate degree in marketing, or other relevant professional marketing qualification
Significant experience in digital marketing planning and execution
Experience of multi-channel / tactics digital marketing, including display advertising, Ad Word, SEO, paid and organic social media, email, video advertising and content marketing and others
Experience in using different online reporting tools and databases such as GA, Salesforce or others
Ability to analyse data and draw actionable insight to improve performance
UX and e-commerce experience
Online learning products marketing experience.
Transform your expertise to a new level - we have many interesting and dynamic projects to look forward to in 2022, therefore now is the ideal time to join our global Pearson family. Apply now for a highly rewarding and truly global career!
Your Benefits & Reward
We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business! Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diverse colleagues, and their families too. Joining our Pearson family can provide you with unlimited and truly global career progression options, and you can also look forward to exploring our impressive benefits, such as:
Flexible options for work from home days.
A starting holiday of 25 days plus UK public holidays, and you’ll earn 1 additional day’s holiday per year you work with us.
Generous pension scheme where we match and double what you contribute.
Maternity, paternity, and family care leave as well as flexible work policies.
Shares and stock purchase options.
Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.
Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.
Our Recruitment Process
Please complete and submit your application before 24 October 2021 and ensure that you apply directly on our Pearson Careers website only.
We are reviewing applications regularly and interviews are being scheduled now, therefore we encourage you to submit your application as soon as possible. Wishing you success with your application!
Req ID: 594