Pearson Marketing Executive, 12 months Fixed-Term in London, United Kingdom
Job Position: Marketing Executive
Division: Pearson Online Learning Services
Location: London (Hybrid Role)
Role: Fixed Term (12 months)
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Why join the Pearson Online Learning Services Marketing team?
This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with leading UK universities across the country, the Pearson Online Learning Services (POLS) team provides online learning services including marketing, student recruitment, course content development, training and ongoing student support. As a start up unit, every member of our team responds positively to breaking new ground, and is willing to challenge current practice and to be challenged themselves.
About the job
A performance marketing role centered on lead generation activity, you will work closely with Partnership Marketing Managers to help deliver marketing campaigns to hit enrollment targets. The marketing campaigns cover a wide range of digital channels as well as some offline activity so experience across both would be advantageous. Being versatile and results focused, you will be just as happy compiling reports as you will be briefing creative campaigns into our internal Content team. Initially working across partnerships and reporting into the Marketing Manager, a self starter who can work on their own initiative and who is happy to occasionally travel to partner universities within the UK would be ideal. If you like a challenge and like to work somewhere where no two days are the same then this role is for you.
We are a new and dynamic team, often exploring new angles to stay at the forefront of Higher Education marketing. We offer a very supportive environment, with dedicated colleagues and a good team spirit. As a business unit, we are a new venture within a larger organization and there is a dynamic start-up approach to everything we do. We are looking for individuals who can bring expertise and new ideas to the table, and seek to grow with the business as part of a high performing team.
Planning and strategy
Help develop marketing assets to generate leads for the recruitment team for use across both on and offline channels working with the Partnership Marketing Manager, internal teams, external partnership stakeholders and agencies
Work with the Partnership Marketing Manager(s) to identify relevant channels to get a good return on investment and maximise results
Help with the production of nurture assets to take opportunities through to enrolments
Conduct research on competitor activities and target audiences. Analyse customer data to identify insights.
Delivery and optimisation
Proofreading creative copy and design
Ensure all marketing assets are designed according to brand guidelines and are signed off internally and with the partnership stakeholders before use
Ensure website content is up to date and aligned with marketing campaigns
Work with both internal and external parties to ensure campaigns are delivered on time and to the right standard.
Performance management and reporting
Monitoring campaign performance and suggesting ways to improve or optimise campaigns
Reporting on campaign performance internally and to the partnership stakeholders on a regular basis.
Collaboration with the team
Work with members of the marketing team to generate new campaign ideas that support the marketing objectives
Share learning and best practice with members of the team.
Supporting the team
- Support the Partnership Marketing Manager(s) with the day to day running of the partnership(s), attending any internal and external meetings where necessary.
What we are looking for in you
Proven experience in working on marketing campaigns across different channels
Experience of working in a fast paced environment
Proficiency in MS Office, with a special emphasis on Excel and PowerPoint is essential
Ability to write and/or understand good creative copy is desirable
Experience or keen interest in analysing data and extracting actionable insights
Hands on approach - able to shift between tasks whenever the situation calls for it
Excellent interpersonal skills - ability to collaborate with others and communicate outputs in a clear and concise way
Innovative - always seeking new ways to improve campaign performance and return on investment
Proactive, solutions orientated and result driven
Highly organised and calm under pressure.
More great things about working here....
We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know that one size doesn’t fit all so our workplace programmes meet the different needs of our diverse teams, and their families too. There is a range of options, too many to list here, but when you join you can expect:
Generous pension scheme - contributions are double matched by Pearson
Stock purchase options
If we sound like a good match for you, or maybe for a friend, we’d love to receive your application, please include both a CV and a cover letter.
Occasional travel to partnership offices is required.
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com. Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Organization: Virtual Learning
Req ID: 7958