Pearson Content Marketing Executive in London, United Kingdom
Content Marketing Executive - ( 2110530 )
Division: Pearson Online Learning Services
Job Family: Marketing
Location: 80 Strand, London (currently remote working)
Reporting into: Content Marketing Manager
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
About the team
This is an outstanding opportunity to be part of an innovative new online learning service that Pearson Online Learning Services (POLS) has launched: UK Learns. Working with a number of Pearson divisions as well as external providers, UK Learns provides access to some of the world’s best quality, skills-based and degree-awarding online courses that employers value.
The wider POLS team work in partnership with universities across the country, providing full-scale online learning services to these institutions including marketing, student recruitment, course content development, training and ongoing student support. As a start-up unit, every member of our team responds positively to breaking new ground, and is willing to challenge current practice and to be challenged themselves.
About the job
As the Content Marketing Executive you would play an important part in maintaining the integrity of the UK Learns brand and online presence, create assets that drive marketing performance to achieve commercial goals and elevate the experience of our customers. You would also play an important part in elevating the UK Learns brand in the digital space and providing lead-generating, insightful content in a competitive environment.
You would be responsible for developing engaging content for multi-channel marketing and communication activities. Content developed by the Content Team brings life to the communications shared throughout our customers’ lifecycle, with a strong focus on lead generation and lead conversion stages. This is mainly a Business to Customer (B2C) marketing role, with a view to explore B2B opportunities.
This role will also focus strongly on content developed for digital mediums, specifically for web, email and social media, including SEO and keyword-rich blog content, web page copy and web assets, email copy, organic and paid social media assets and more.
As the Content Marketing Executive, you will be working in a matrix structure with the opportunity to work across a number of internal functions including Research, Recruitment, Marketing, Technology and external stakeholders. Reporting to the Content Marketing Manager, you will support the development and execution of all elements of the content plan, including research, copy-writing and asset production. You will also support the Content Marketing Manager in external agency relationship management.
In summary, candidates for this role must be adept at brand storytelling, have industry curiosity, understand and be able to produce content for every stage of the customer journey, and ensure content is fit-for-purpose for multi-channel marketing campaigns.
Work with the Content & SEO Strategist to develop a rich content strategy for the UK Learns platform, utilising customer insight, SEO keyword and competitor research to form the basis of the strategy. This strategy should support the overall marketing strategy and goals of the business.
Work closely with Partnership Marketing Manager and Content & SEO Strategist within the team to manage the delivery of the content plan for the UK Learns platform.
Use existing market research insight and conduct desk research backed by SEO principles to identify content themes, trends and best practice in order to develop audience-relevant and impactful content.
Work with the Content & SEO Strategist to conduct SEO audits to identify content gaps
Execute any link-building strategies created by the Content & SEO Strategist.
Develop messaging and content pieces aligned with targeted audiences, personas and the user journey.
Manage the end-to-end planning and production process for online marketing assets alongside Partnership Marketing Managers and other Content Team members.
Deliver best in class assets across multiple online mediums such as web, social media, email and online advertising formats, to increase product awareness and generate quality leads for the UK Learns platform.
Develop marketing assets across several lead generation, conversion and retention stages.
Copy-write for a variety of assets such as nurture emails, blog posts, leaflets and other required assets across several lead generation, conversion and retention stages.
Develop creative briefs to instruct agencies in the development of marketing campaign concepts and tool-kits, or individual assets such as a video or infographics.
Work closely with our in-house designers on design briefs and projects for UK Learns.
Upload content to the UK Learns CMS system.
Create and manage content production schedule to ensure all assets are delivered on time and to budget.
Optimise / improve content pieces based on performance.
Content distribution & reporting
Support Partnership Marketing Managers and other internal teams in ensuring the content / assets are fit for purpose, deliver on the objective and are suitable for the intended distribution channel.
Pull relevant data from various dashboards and sources relating to the performance of different individual content assets. Take responsibility for the performance of individual assets and add contributions to the monthly organic report.
Make recommendations on how to improve content performance.
Take part in business performance meetings to discuss results and insights.
SEO & research planning
To conduct long-tail keyword research based off the research conducted by the Content & SEO Strategist where necessary for existing programmes, to help inform content production.
To conduct additional media landscape and competitor research where necessary, to help inform content production.
To pull data on keyword rankings and organic traffic from various dashboards and sources, and add contributions to the monthly organic report.
Work with the Content & SEO Strategist and Web & SEO Manager to action points from SEO and web audits.
Work with the Partnership Marketing Managers and Content & SEO Strategists to recommend content formats and themes to feature based on identified core channels and opportunities.
To manage key internal stakeholder relationships, mainly between the Web & SEO Team, the Content Team and Partnership Marketing Managers.
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
An undergraduate degree in marketing, journalism, communications or other relevant qualification.
At least 3 years’ demonstrable experience in content creation, including experience in copywriting (print and digital), commissioning video production, creation of design assets and agency management.
Demonstrable experience in developing engaging digital content, specifically web-based content creation and copywriting, commissioning design assets and agency management.
Experience in developing content for SEO purposes.
Demonstrable experience in developing engaging social content across a variety of formats and platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube).
Knowledge of SEO best practice.
Proficient in Google Analytics.
Experience in using Salesforce Marketing Cloud.
Experience in using Adobe Experience Manager.
Excellent attention to detail and proofreading skills.
Ability to analyse performance data and track costs against budget.
Ability to operate in fast-paced environment and manage a number of campaigns simultaneously.
Outstanding project/time management.
Higher education or student marketing experience.
Experience building or updating webpages in CMS systems such as Wordpress and / or Adobe Marketing Suite.
Experience in using email platforms such as Pardot.
Experience in other software such as Adobe Creative Suite.
Experience in managing social media business accounts including LinkedIn, Twitter, Facebook and Instagram
- Salary: £25,000 - £30,000.
Your Reward & Benefits
We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know that one size doesn’t fit all, so our workplace programmes meet the different needs of our diverse teams and their families too. There is a range of options, too many to list here, but when you join our Pearson family you can look forward to:
A starting holiday of 25 days plus UK public holidays and you’ll earn 1 additional day’s holiday per year you work with us.
Generous pension scheme where we match and double what you contribute.
Maternity, paternity, and family care leave as well as flexible work policies.
Stock/share purchase options.
Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.
Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.
If we sound like a good match for you, or maybe for a friend, we’d love to receive an application.
Primary Location : GB-GB-London
Work Locations :
Job : Marketing
Organization : Core
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Job Posting : Jul 22, 2021
Job Unposting : Aug 8, 2021
Schedule: : Full-time Regular
Req ID: 2110530