Pearson Manager Product Marketing in Juneau, Alaska
Manager Product Marketing - ( 2109043 )
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
As Manager, Global Product Marketing-Product Marketing, you will be accountable for gathering and leveraging customer insights to inform global product strategy, defining products through positioning and messaging, creating compelling brand assets and shaping strong campaigns for effective selling.
Collaboration, partnership and active stakeholder management are foundational to success in this role. Thriving in an evolving environment, driving innovation and continuous improvement for efficiency and sustainable growth is key.
- Work effectively in a heavily cross functional, fast-paced environment, especially working across
product, digital strategy, technology and sales teams.
Keep the customer (Instructor, Students, Admins) at the center of your marketing efforts.
Continuously push yourself, while also inspiring others to think big.
Gather, synthesize, and share market and customer insights to fuel innovation; to position products
and service offerings at the segment/discipline level; to identify new market opportunities; and to
- Define product audience and develop personae to inform product development and campaign
- Develop product attributes into value propositions, marketing messages, as well as sales training
and support material for addressable markets.
- Conduct comparative analyses of internal and competitive offerings in order to better position our
products and campaigns.
- Develop and manage the execution of a global product marketing plan with well-defined success
metrics, in collaboration with Creative, B2B, and B2C Marketing.
- Develop marketing content and core brand assets (e.g. web content, videos, customer testimonials) for
use by sales and marketing, ensuring brand fidelity across all channels and geographies.
- Contribute to market development programs (class tests, focus groups, etc.) to elicit customer
requirements, demonstrate effectiveness of the product, and identify sales opportunities.
- Travel as needed to conferences, events, and campuses within the US to inform market knowledge,
product and campaign strategy, as well as to contribute to increases in revenue and digital registrations.
Undergraduate degree required
5 - 7 years of relevant experience, such as:
Prior position in publishing or educational technology, with emphasis on developing, promoting, or
selling digital solutions; or Prior position in product marketing
Prior position in education, with emphasis on analyzing data and developing course solutions
Demonstrated skill in developing compelling messaging and product positioning in B2B and B2C
Aptitude for learning new technologies quickly
Excellent data analysis skills
Excellent written and oral communication skills, with ability to communicate effectively for diverse
Learner obsessed, putting the learner at the center of all work
Critical thinker and problem solver who is motivated to seek data to inform his or her work
The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $100K. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Primary Location : US-RE-Remote
Work Locations :
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Travel : Yes, 25 % of the Time
Job Posting : Jun 23, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2109043