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Pearson Manager, Performance Marketing in Jefferson City, Missouri

Manager, Performance Marketing - ( 2106953 )

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Position Summary:

The Manager, Performance Marketing will report to the Director, Performance Marketing to manage effective digital marketing programs to acquire new families across all lines of business at Pearson’s Online and Blended Learning division. The person in this position must have direct response marketing experience across paid search, social, and programmatic channels, and familiarity with email and content marketing. In addition, this person should have a proven track record working with cross-functional teams, both internal and external, managing multiple projects simultaneously and comfortability around analyzing and reporting on performance. This key team member should be a high energy, self-starter with excellent interpersonal and written communication skills and the ability to impact performance across the entire marketing funnel.

Primary Responsibilities

  • Work with their direct line manager to define and implement channel specific campaigns to drive key business metrics such as leads, applications and enrollments

  • In collaboration with Director, lead channel strategy and execution of ongoing paid acquisition marketing efforts for all OBL product lines

  • Manage agency relationship to ensure strong foundation of business needs, nuances and delivery of expectations.

  • Partner with external agency to structure, launch and manage campaigns using SA360, AdWords, Microsoft, Facebook Ads Manager, DV360, and other third-party advertising platforms including oversight of ongoing optimizations and testing

  • Actively identify new opportunities for optimizations and testing and work with internal analytics teams and external agencies to assess opportunity and feasibility

  • Identify and communicate digital trends and assess risk/ adjust media plans accordingly

  • Provide marketing leadership team performance updates and recommendations to hit company goals

  • Partner with Marketing Program Managers and fellow channel managers to collaborate on state specific strategy across full funnel

  • Manage and track budgets, invoicing and reconciliation, to ensure all online marketing efforts are completed within the allocated budget as cost-effectively as possible

  • Ensure all data collected from paid marketing efforts is integrated across all down funnel databases such as CRM, CDP and other technical stacks

  • Responsible for all campaign tracking end to end and across internal and external systems

  • Other duties as assigned

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Requirements:

  • Bachelor’s degree required

  • 5 years of experience in Digital Marketing execution and planning across paid search, social, and programmatic. Agency experience is a plus.

  • In-depth understanding of digital marketing best practices within key platforms such as Google Ads, Microsoft Ads, SA360, DV360 & other DSPs, Facebook Ads Manager, Pinterest, Tik Tok, etc.

  • Comfortability around campaign complexity at scale, executing multiple segments with separate budgets, messaging, and goals

  • Familiarity with Google Analytics and Salesforce

  • Excellent written and oral communication skills, with exceptional attention to detail

  • Strong commitment to timelines, accuracy and professionalism

  • Team player and positive attitude in a results-driven environment

  • Extensive knowledge of digital and mobile marketing landscape and trends

  • Data-driven approach, strong analytical and excel skills

  • Ability to work in a fast-paced, changing environment with all levels of management

Competencies:

  • Intellectually curious and collaborative in nature

  • High ability to adapt with change and approach problem solving with creativity and openness

  • Learns quickly when facing new problems, open to change and improvement, enjoys challenges and finding solutions

  • Comfortable presenting to a variety of audiences: gains positive attention and changes tactics that aren't working

  • Enjoys working hard, full of energy for new challenges, seizes opportunity

  • Fosters brainstorming and coming up with new and unique ideas, adding value to discussions

  • Nurture’s team relationships by finding common ground for the good of all

  • Ability to Influence others when discussing complex ideas and commits an internal audience into action by persuasive communication

  • Natural Leader- actively contributes to the direction of an area and is accountable for results

The anticipated starting salary range for Colorado-based individuals expressing interest in this position i. This position iss $80,000-$100,000 eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

#LI-POST

Primary Location : US-Remote

Job : Marketing

Organization : North America Connections

Employee Status : Regular Employee

Job Type : Standard

Job Level : Manager

Shift : Day Job

Travel : No

Job Posting : Jul 6, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2106953

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