Pearson Senior Marketing Manager in Indianapolis, Indiana
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who push the boundaries of technology. We create seeds of learning that become the catalyst for the world’s innovations. Within the Pearson Virtual Schools (PVS) division we have reimagined K-12 education through our virtual school and curriculum offerings. Our schools, Connections Academy and Pearson Online Academy, provide a best-in-class online learning environment for K-12 students to acquire the skills and confidence they need to adapt and thrive in a changing world. We also support school districts with curriculum, teachers, and technology as they make the shift to online. The COVID-19 pandemic introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has experienced enormous increases in awareness and enrollments. This presents an incredible opportunity for our team to chart a ground-breaking path through this shifting environment to achieve continued success.
Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here The Power of Difference at https://plc.pearson.com/en-US/careers/diversity-equity-inclusion
Senior Marketing Manager – Pearson Virtual Schools
The Senior Marketing Manager will be accountable for US marketing campaign strategy and planning, and determining what activities most effectively meet local business objectives within a key set of priority disciplines, and drive demand at scale.
This role serves as one of two marketing leads for the assigned priority, partnering with product, channel, and others to determine supporting disciplines and activities, interfacing with the US Marketing teams to deliver a successful campaign, and holding accountability for campaign strategy, planning and development.
Crucial to the role is the ability work closely with a wide variety of stakeholders to ensure the campaign achieves defined KPIs.
Collaborate with primary marketing lead on shared priority to co-develop high-level strategy and execution plans, to ensure shared vision and consistency across channel plans and campaign activities and events.
Work with sales, product, channel, portfolio management, and field marketing where appropriate to establish a marketing strategy and revenue forecast. Establish measurable goals to track and report desired impact of campaign activities.
Partner with Campaign Management to develop the marketing budget to support activity tied to strategy and revenue forecast.
Collaborate with key external associations and media partners to leverage these partnerships in support of marketing and sales strategy.
Work with Insights, Global Performance Marketing, and Creative teams to consult, inform and shape campaign channel plan and to ensure successful planning and measurement of campaign, gather metrics, report on ROI and results/achievements.
Provide regular status reports and post-campaign analysis with insightful observations about opportunities to refine and recalibrate existing and future tactics.
Identifies, inputs, initiates and interrogates need for campaign against core Pearson corporate objectives, keeping in mind market needs.
Drive engagement with all relevant counterparts at all stages of campaign to ensure campaign meets their needs and is fit for purpose.
Drive engagement with external partners as needed to successfully plan and execute campaign.
Ensure relevant business stakeholders are kept informed at each stage of campaign.
Ensure campaign delivery plans remain on track and on budget. Regularly update sales, field marketing, product, and channel service leaders on the performance of marketing campaign vs. defined goals.
Set and monitor KPIs by channel and market segment. Continually optimizing campaigns and channels to reach and exceed business goals and revenue opportunities.
Positively influence customers’ experience with the Pearson brand.
Strategic thinker with the ability to translate strategies into deliverables.
7+ years of Education Technology marketing experience; digital marketing skills a plus
Accustomed to working with data and comfortable with multiple analytics programs.
Strong experience with on campus and event-based marketing, and the ability to use thought leadership and partnerships for audience development.
Excellent teamwork and collaborative skills and ability to partner with internal sales teams.
Powerful interpersonal skills and ability to use these to influence outcomes by communicating with persuasiveness and candor with an engaging and energetic personality. Ability to appreciate the diversity of stakeholder interactions and adapt style and approach accordingly.
Experience working with Salesforce.com’s, MarketingCloud and with Pardot, a plus
Ability to plan, manage, prioritize and successfully complete multiple complex projects simultaneously and in budget, while measuring progress.
Ability to apply creative thinking and imagination to campaign development, planning and execution as well as an unrelenting focus on the target audience.
Ability to work under pressure, meets deadlines, remain positive and calm.
The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $80K - $110K. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Organization: Virtual Learning
Req ID: 1303